Marketing Lead – Consumer Products (Spain)
Regular Travel to Spain Required
We’re looking for an experienced Consumer Products Marketing Specialist to join a leading global entertainment business on an initial 12-month contract.
The Role
The position is approximately 60–70% retail marketing and 30–40% licensee marketing, combining strategic planning with hands‑on campaign execution.
Key responsibilities include:

Develop and execute 360° Consumer Products and retail marketing campaigns across Spain.
Partner with licensees to activate marketing plans around key franchises and product launches.
Develop campaigns with major Spanish retailers across mass, specialty and e‑commerce channels.
Deliver integrated activity across in‑store, digital, social, influencer, PR, experiential and e‑commerce.
Manage retail marketing budgets and campaign performance.
Partner with agencies and creative teams to develop standout concepts and assets.
Work cross‑functionally with Commercial, Social, PR, Publicity, Events and international teams.




Manage multiple campaigns and workstreams within a fast‑paced integral environment.

About You

8+ years’ marketing experience, ideally across Consumer Products, Licensing, Retail and/or Entertainment.
Strong consumer products licensing experience, gained on either the licensor or licensee side.
Experience working with licensed brands, entertainment IP or franchise‑led consumer products.
Strong, current knowledge of the Spanish licensing and retail landscape.
Previous experience living and working in Spain is highly desirable.
Broad experience across retail, digital, social, influencer, experiential and PR marketing.
Strong creative judgement with excellent organisational and project management skills.
Fluent Spanish and English are essential.
Comfortable with regular travel to Madrid.

If you have a background in Consumer Products Licensing and Retail Marketing, combined with genuine experience of the Spanish market, I’d love to hear from you.

📌 Consumer Marketing Specialist (España)
🏢 Career Moves Group I B Corp™
📍 España