Your TasksIn this role you will be responsible for defining the categories strategy and translating it into clear actions and executional guidelines for assortment, distribution, shelf placement and promotion, by in-depth categories analysis and shopper understanding using all the relevant data & sources of information.Your tasks:ASSORTMENT & DISTRIBUTION:Define the idóneo assortment (MSL) by retailer environment. Identify the Hero products for each category and build the right Channel Price Pack ArchitectureIdentify assortment opportunities based on in-depth market and shopper analysisDefine the must win channels for innovation and set the distribution targetsPROMOTIONS & PRICING:Based on an in-depth post-evaluation analysis of the promotional activity, get the necessary insights to define an efficient and competitive promotional strategy, setting the targets of promotional intensity, investment, frequency, and depths by categoryEvaluate promotional performance of Beiersdorf & competition. Translate insights, trends, and learnings into clear recommendations to improve brand, retailer, sales/profit performancePro-actively share learnings with Marketing, Sales, Shopper & Customer Marketing, and Sales forecasting as appropriateInfluence the development of promotional plans with our customers which reflect the desired strategy, timings, mechanics, and frequency to ensure the delivery of key brand and retailer promotional objectivesEvaluate current pricing strategies and define areas for improvementsConstantly track competitors pricing and translate insights/learnings into clear recommendations for BeiersdorfDevelop in close co-operation with Marketing,



Sales & Finance the pricing strategy of new productsDefine based on pricing analysis in the category & financial KPIs the new annual list pricesYour ProfileAt least 5 years of Category Management experience – RGM expertise within FMCG industryProven experiences of matching brand strategies and channel strategies with financial KPIsStrong analytical skills and critical thinking. Analyze and understand multiple data points, formulate questions and hypotheses and challenge the status quoEffective communication. Formulate messages to the point and take others along. Fluent in EnglishTeamwork and stakeholder management. Engage and collaborate with a multitude of different partiesPrioritization & organization of work. Systematically prioritize and implement a structured solution or action planProblem solving & decision making. Understand complex problems and propose with fact-based arguments on the best solutionResult & solution oriented: strong desire to winAdvanced in M365, Nielsen, Kantar, Power BIAt Beiersdorf, we want to help people feel good about their skin – and our commitment goes far beyond caring for skin. For 140 years, we have developed innovative skin and body care products for well-known brands such as NIVEA, Eucerin, La Prairie, Hansaplast, and Labello. We act according to our purpose, WE CARE BEYOND SKIN, and take responsibility for our consumers, our employees, the environment and society.Behind every brand, every product and every accomplishment are our more than 20,000 employees. It is for them that we live an inclusive culture of respect and trust that is strongly aligned with our values – CARE, COURAGE, SIMPLICITY and TRUST. We also embrace diversity by valuing the uniqueness of each individual and being committed to equal opportunities for all.
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📌 Operational Excellence Specialist (Madrid)
🏢 Beiersdorf
📍 Madrid