Описание:Manychat provides AI-powered automations that help creators and brands engage audiences across Instagram, Messenger, WhatsApp, and TikTok. It operates a conversational growth platform with more than 400 employees across three continents. *Instagram и Facebook принадлежат компании Meta Platforms Inc., деятельность которой признана экстремистской и запрещена на территории РФЗадачи:Design, run, and analyze experiments, including A/B tests, geo-holdouts, and incrementality tests, to measure the impact of marketing spend and campaignsApply causal inference methods to estimate channel and campaign impact from observational dataOwn integrations with Meta, Google, TikTok, and similar ad platformsBuild and maintain data pipelines that bring campaign performance data into the warehouseBuild and maintain multi-touch attribution models across the customer journeyValidate attribution models against incrementality and causal inference resultsPartner with Data Engineering on marketing data modeling and ensure pipelines are accurate, reliable, and scalableRun ad-hoc analyses and build dashboardsSurface actionable insights for Performance Marketing, SEO, lifecycle marketing, and product marketing teamsPartner with Analytics and Marketing leadership on priorities and cross-functional projects,



including pricing and new product launchesТребования:5+ Years of relevant experience, including 2+ years of hands-on Marketing Analytics experienceExperience with SaaS productsVery strong SQL and BI tool skillsProficiency in Python or R for experimentation and causal analysisHands-on experience designing and analyzing experiments, including A/B testing or geo-testingExperience applying causal inference methodsHands-on experience integrating with ad platform APIs and maintaining related data pipelinesHands-on experience building or maintaining multi-touch attribution modelsAbility to translate complex data into clear, actionable insights and communicate findings effectivelyExtreme attention to detail and a high standard for analytical deliverablesProactive mindset, ability to work independently, and ownership of initiativesNice to have: Experience in a fast-paced startup or scale-up environment, familiarity with Git and version control practices, prior collaboration with senior marketing leadership, experience with Marketing Mix Modeling, familiarity with Google Analytics, Google Ads and Meta BSУсловия:Comprehensive health insurance for the employee and familyProfessional development budget for conferences, online courses, and other relevant resourcesFlexible benefits packageGenerous leave optionsIn-office meals and snacksCompany-funded sport activities, annual offsites, and team-building events
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📌 marketing data analyst for SaaS products (Barcelona)
🏢 Enfint
📍 Barcelona