Based in Madrid (Hybrid HQ Role)
Overview
We’re looking for a creative leader who can do more than just edit — someone who can tell stories, shape concepts, direct shoots, and lead a growing video team across campaigns, platforms, and countries.
At The Roadmap, we work with small businesses, communities, and fast-growing brands — helping them grow through strategy, creativity, and campaigns that connect with real people. Video is central to everything we do: from advertising and social content to branding, testimonials, and internal productions.
This is a hybrid role based in Madrid, with creative freedom, variety, and real ownership. If you’re someone who can imagine, plan, direct, and lead — not just deliver tasks — this could be the role that brings all your creative experience together.
What You’ll Be Doing
Developing story-led ideas for campaigns, ads, and branded content
Planning shoots, storyboarding, and directing content (on-site or remotely)
Collaborating with videographers, actors, and creatives across Spain, Ireland, and beyond
Leading a team of editors and creatives — giving clear direction and vision
Working closely with sales, marketing, design, and content to keep messaging aligned
Overseeing production from concept to final edit — including rollout where needed
Using AI and creative tools to improve process, speed, and idea generation
Producing ads, social videos, brand content, testimonials, internal videos, and more
Helping build the full video campaign system as we scale
This Role Is For Someone Who Has
Strong experience creating video content for ads, social media, and brand campaigns
A proven ability to lead creative direction, storytelling,



and campaign development
A natural drive to lead, organise, and build something meaningful with a strong team
Excitement for using new tools and technologies to improve how creative work gets done
A vision for how strong stories and clear content can grow businesses and communities
A desire to be part of something long-term, with growing responsibility and ownership
This Role Is Also For Someone Who Can Learn Quickly To
Direct shoots and communicate clearly with videographers and editors
Work hands-on when needed — editing, scripting, or reviewing footage
Translate a simple idea into a structured video or campaign
Collaborate confidently across different teams and creative roles
What Makes This Role Different
You’ll have creative freedom and help shape the entire video approach from the ground up
You’ll lead campaigns across industries and audiences — with variety built into the role
You’ll be surrounded by a team who values clarity, creativity, and high standards
You’ll help build a full video system — from ads to brand to internal productions
Perks and Benefits
Hybrid setup — 2 days in the Madrid office, 3 days remote
Flexibility to travel while working
4.2-day work week rolling out soon
Competitive base salary based on experience
Bonuses based on campaign success and creative performance
Support to explore new tools, test ideas, and work with AI to improve your process
Future team‑building opportunities — help grow the creative department
Involvement across multiple projects, industries, and video styles
Collaborative, motivated team that moves fast and values quality
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📌 Lead Video Creative – Ads, Storytelling & Production (Madrid)
🏢 The Roadmap
📍 Madrid