At Dr.You, we are building a modern well-being brand focused on helping people understand themselves better and find more coherence in their day-to-day lives.
We do this by offering retail spaces, digital experiences, curated products, community, events and data-driven programs. Our first store in Madrid is our proof of concept, but our ambition is much bigger: to create recognizable urban sanctuaries across Europe.
We are now at a key point in the business. After launching our first store and online channel, we are building the core team that will help us scale with clarity, care and consistency.
Role Description
This is a full-time, on-site role as a Growth & Digital Manager based in Madrid. The primary responsibilities include driving digital marketing strategies to expand the brand’s online presence, overseeing social media campaigns, and analyzing performance data to improve content and engagement. The role will also involve optimizing digital advertising efforts, managing e-commerce channels, and collaborating with internal teams to ensure successful integration of marketing initiatives. The Growth & Digital Manager will play a key role in scaling the business while maintaining Dr.You’s unique voice and values.
You will define and execute the growth strategy for the online business.
This includes:
Building a clear digital growth roadmap
Identifying the highest-impact growth opportunities
Prioritizing initiatives across acquisition, conversion and retention
Setting and tracking key digital KPIs
Connecting digital performance with overall business goals
Helping Dr.You scale in Spain and future European markets
Building a test-and-learn culture
2. Paid Media & Acquisition
You will lead paid acquisition across key channels.
This includes:
Managing Meta Ads and Google Ads
Testing creatives, audiences, messaging and landing pages
Optimizing CAC, ROAS and conversion quality
Creating campaigns around product launches, rituals, bundles and events
Identifying which messages resonate with different customer segments
Scaling what works while cutting what does not
Collaborating with creative resources to improve performance assets
The digital roadmap specifically highlights geo-targeted paid ads,



high-intent keywords and creative around the five-pillar framework as key growth actions.
3. E-commerce & Shopify
You will own and improve the Dr.You online store.
This includes:
Managing the Shopify structure
Improving product pages, collections and navigation
Making sure the online experience feels clear and premium
Organizing product architecture and bundles
Supporting promotions and digital activations
Ensuring that the website communicates “why Dr.You” clearly
Creating guided journeys such as scans, rituals and product recommendations
Making the digital store easier, faster and intuitive
4. CRO & Customer Journey
You will improve how users move through the website.
This includes:
Improving homepage, landing pages, product pages and checkout
Running A/B tests
Using tools like GA4 and Hotjar to identify friction
Increasing conversion rate
Improving checkout completion
Testing bundles, rituals and guided product journeys
Making sure the online experience feels helpful, not transactional
5. CRM, Retention & Post-Service
This includes:
Creating welcome flows, educational flows and post-purchase journeys
Building email campaigns around rituals, events, products and community
Increasing repeat purchase rate
Segmenting customers based on behavior and needs
Creating retention loops between online and offline
Building customer journeys that continue after the first purchase
This is highly aligned with the business plan’s focus on post-sale care as a differentiator, including welcome rituals, usage education, self-check prompts and early access to events or drops.
6. Analytics & Reporting
You will turn data into decisions.
This includes:
Building dashboards and reporting systems
Monitoring revenue, CAC, ROAS, CVR, AOV, repeat purchase rate and CRM revenue
Sharing weekly insights with the team
Helping founders understand what is working and what is not
Using data to improve product, content,



retail and community decisions
Making digital learning visible to the whole team
7. Digital Community and Content Performance
You will help build the digital side of the Dr.You community.
This includes:
Supporting weekly content rituals
Connecting email, Instagram, TikTok, blog and website
Helping turn community moments into digital growth
Supporting city-based community initiatives
Helping create campaigns that invite participation, not just views
Collaborating with the Content Creator on content from store and events
Making sure our content educates, converts and retains
You’ll be a good fit if
You are analytical, proactive and business-minded.
You care about growth, but you also care about brand. You understand that performance is not only about ads, and that a strong digital business needs a clear message, a good product experience, strong retention and constant learning.
We are looking for someone who is:
Highly analytical
Growth-oriented
Hands‑on and execution‑focused
Strategic but practical
Comfortable with ownership
Strong with Shopify, Meta Ads, Google Ads, Klaviyo, GA4 and Hotjar
Curious and experimental
Fast‑moving but detail‑oriented
Interested in consumer brands, well‑being and lifestyle
Able to work closely with founders
Comfortable in an early‑stage environment
Excited to build systems from scratch
Focused on revenue, customer experience and long‑term brand value
This role is idóneo for someone who wants to own digital growth inside a brand with ambitions to grow in Europe.
What we offer
Real responsibility from day one
Direct impact on the growth of the business
Close work with the founders
Freedom to test ideas and make decisions
A fast‑paced environment with high standards
Being part of a brand that is building a community around well‑being
Opportunity to grow with Dr.You as we expand across Europe
Benefits on Dr.You products
Compensation
Performance bonus: up to €10,000
Total potential compensation: up to €40,000
The bonus is based on clear business KPIs and is reviewed and paid on a quarterly basis. It follows a progressive structure, rewarding both performance and ...
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📌 Growth & Digital Manager (Madrid)
🏢 Dr.You
📍 Madrid