FunctionsImportant laboratory,located in Madrid needs to incorporate in its staff a person in the Marketing area.Professional focused on integrating scientific evidence into marketing strategies, aiming to maximize product positioning and its impact on clinical practice.Strategy and PlanningDefinition and implementation of medical marketing plansMarket, competitor, and clinical trend analysisIdentification of growth and positioning opportunitiesScientific Communication and PositioningTranslation of clinical evidence into clear and differentiated messagesDevelopment of scientific claims and key messagesEnsuring regulatory compliance across all communicationsMaterials and CampaignsCreation and validation of promotional and scientific materialsDesign of multichannel campaigns (digital and in-person)Adaptation of content to different healthcare professional profilesCross-functional CollaborationAlignment of scientific strategy with commercial objectivesTraining of the sales force on product and scientific messagingKOL EngagementIdentification and collaboration with key opinion leadersParticipation in advisory boards and strategic projectsIntegration of clinical insights into marketing strategyAnalysis and ResultsMonitoring of KPIs, campaigns, and product performanceImpact assessment and strategy optimizationMarket share and trend monitoringTraining and Scientific ActivitiesParticipation in congresses, symposiums, and medical eventsSupport for continuing medical education initiativesA results-driven approach focused on connecting science and strategy to deliver real value to healthcare professionals and patients.Degree in medicine, pharmacy or health Sciences.Extensive knowledge and management of allergic diseases, immunotherapy or, failing that, respiratory diseases.Post-graduate training in Medical Scientific Liason of the Pharmaceutical Industry is valued.Experience of at least 2 years in similar functions within a medical department in a pharmaceutical company, experience in allergic or respiratory diseases is an asset.Knowledge of sales and commercial management.Highly fluent spoken English and written .Proficiency in office automation (spreadsheets, word processors, internet, databases, etc.) at user level.
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📌 Medical Marketing (Madrid)
🏢 DIATER
📍 Madrid