Head of Marketing Barcelona (Madrid)

Head of Marketing Barcelona (Madrid)

21 ago
|
Enginy
|
Madrid

21 ago

Enginy

Madrid

Enginy is a Barcelona-based startup on a mission to revolutionize how B2B sales and prospecting teams operate. Our cutting-edge AI-driven lead generation technology empowers sales teams to focus on what truly matters: selling. By automating manual prospecting, we help optimize workflows, ensuring a predictable and scalable sales pipeline—no wasted time, just results.

After successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets.

Head of Marketing

After successfully raising €5 million in a landmark seed funding round, we are looking to grow our teams and scale in key markets.

About the role

You will own Enginy's inbound engine end-to-end and be directly accountable for revenue. Your mission is to build and scale the channels, content, and conversion systems that will drive +€3M New ARR in 2026, with CAC payback under 10 months.

This is a player‑coach role: senior enough to build the function and hire the team, hands‑on enough to execute the work yourself in the early phase. You'll think like a revenue owner,



not a traditional marketer.

Revenue & Funnel Ownership
- Be accountable for the numbers behind it: MQL → Demo >40%, Demo → Win >25%, pipeline coverage 3–4x, CAC payback
- Drive strong weekly alignment with Sales on pipeline quality and conversion
- Own funnel visibility, dashboards, and the analytical work behind every decision

Demand Generation
- Build scalable inbound channels from zero: paid acquisition, SEO, retargeting and intent‑based campaigns, and founder‑led content
- Go deep on 2–3 channels rather than spreading effort thin across everything
- Run fast experimentation cycles and double down on what works
- Own positioning, messaging, ICP, and personas
- Define clear differentiation vs competitors and help the market understand why Enginy wins
- Own website messaging and core sales assets

Website, Conversion & Content
- Treat the website as a core revenue lever and own conversio

📌 Head of Marketing Barcelona (Madrid)
🏢 Enginy
📍 Madrid

Postulate a este anuncio

Muestra tus habilidades a la empresa, rellenar el formulario y deja un toque personal en la carta, ayudará el reclutador en la elección del candidato.

Suscribete a esta alerta:

Recibe por email las nuevas ofertas de trabajo para: head of marketing barcelona (madrid) / madrid