PR & Influencer Marketing Specialist

Contract / Freelance | Spain | Remote / Hybrid

About GOVOLAT

GOVOLAT is a Barcelona-based PR, marketing and brand communications agency supporting premium international consumer brands entering and growing in European markets.

We work across technology, lifestyle, beauty, wellness and emerging consumer categories,

helping brands with PR, influencer marketing, events, social media and local market activation.

We are currently looking for a PR & Influencer Marketing Specialist to support several ongoing and upcoming client projects, particularly within the tech, lifestyle and beauty sectors.

This is a paid freelance / independent contractor position

, with the potential for ongoing collaboration depending on project needs and mutual fit.

The Role

You will work closely with the GOVOLAT team to support PR and influencer campaigns in Spain.

The role is hands-on and execution-focused, with responsibilities ranging from media and creator research to outreach, follow-up and campaign coordination.

Key Responsibilities

PR & Media Relations

- Research relevant journalists, editors, publications and media opportunities
- Build and maintain targeted media lists
- Support the development of PR angles and outreach strategies
- Conduct media outreach and follow-ups
- Coordinate product seeding, related product logistics and media requests
- Track press coverage and campaign results

Influencer Marketing

- Research and identify relevant creators, influencers and KOLs
- Conduct creator outreach and manage follow-up communication
- Support gifting and paid influencer collaborations
- Coordinate collaboration details, product/sample logistics, deliveries,



shipment tracking and campaign timelines
- Track content status and agreed campaign deliverables
- Maintain organised creator databases and campaign trackers

Campaign Coordination

- Support several client projects simultaneously
- Coordinate communication between creators, media and the internal team
- Maintain timelines, contact lists and project documentation
- Support events, product launches and local brand activations where relevant
- Assist with campaign reporting and post-campaign follow-up

What We’re Looking For

- Previous hands-on experience in PR, media relations and influencer marketing in Spain
- Previous existing relationships with Spanish journalists, editors or creators
- Good understanding of the Spanish media and influencer landscape
- Strong written and verbal communication skills
- Comfortable with proactive outreach and follow-up
- Highly organised and able to manage multiple conversations at the same time
- Able to work independently while collaborating closely with the rest of the team
- Strong interest in technology, lifestyle and consumer brands
- Professional and reliable when communicating with clients, journalists and creators

Language Requirements

Fluent Spanish required

Working With Us

This role is suitable for someone looking for a adaptable freelance collaboration with exposure to different areas of brand communications.

The collaboration may include both ongoing support and project-based assignments depending on client needs.

Contract type:

Freelance / Independent Contractor

Location:

Barcelona, Spain preferred

Working model:

Remote / Hybrid

Compensation:

Paid, based on experience and agreed scope

Start date:

As soon as possible

📌 Marketing And Public Relations Specialist (Barcelona)
🏢 GOVOLAT
📍 Barcelona