Experteer Overview

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As Marketing u0026amp; Communications Manager for the Iberia market, you drive regional marketing strategy and execution aligned with HQ goals to boost brand visibility, desirability, and market share. You lead cross-functional campaigns across 360 digital, social, PR, events, and CRM, shaping a seamless client journey in collaboration with local and regional teams. You will own local CRM initiatives and partner with the HQ to maximize impact through innovative, customer-centric marketing.

This role is a chance to influence a luxury brand’s growth in Iberia through bold, integrated programs.

Compensaciones / Ventajas

- Lead and activate regional marketing plans aligned with HQ/region strategies and resources.
- Ensure flawless execution of marketing plans to support commercial objectives and partner strategy.
- Define and run 360 marketing strategies (Social, Digital, Media, KOL, PR) with a strong local CRM focus.
- Plan and execute regional events (product launches, boutique openings, exhibitions) in collaboration with HQ.
- Manage media relations and PR with HQ and local agencies, including evaluation and benchmarking.




- Oversee local COOP media strategy with HQ, monitor results and optimize opportunities.
- Lead trade marketing activities to support sales and brand presence at all retail and wholesale points.
- Oversee visual merchandising guidelines and displays for consistent brand representation.
- Oversee budget, supplier management, and performance reporting for marketing initiatives.
- Act as cross-functional project leader to ensure a smooth client journey and 360 touchpoints.
- Drive new Clienteling strategy with CRM tools and objectives for acquisition, conversion, and retention.
- Collaborate with CRM HQ to define and track CRM KPIs and loyalty metrics.
- Build strong stakeholder relationships (internal, HQ, external) to secure support and resources.
- Analyze and optimize budget to maximize ROI.

Responsabilidades

- 10+ years of marketing and communications experience, with European market exposure preferred.
- Strong grounding in 360 marketing across online and offline channels and digital capabilities.
- Proven project leadership from planning to delivery with analytical and commercial sense. xugodme
- Languages: Spanish and English; French/Portuguese a plus.

Requisitos principales

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📌 Marketing & Communications Manager Iberia (Madrid)
🏢 Richemont
📍 Madrid