The Copywriter plays a key role in shaping how the brand communicates in the Portuguese market - creating engaging and locally relevant copy across all customer touchpoints.This role combines creativity with linguistic accuracy. It requires the ability to adapt campaigns and messaging for local audiences, translate content where appropriate, and create original copy when the brief calls for it. Alongside a creative mindset and strong attention to detail, the role requires confidence using Microsoft Office and other systems to manage day-to-day tasks and deliver high-quality content efficiently.
Detailed Description
Type of Telework – Hybrid Working
Working hours – 39 hours.
What You'll Be Doing:
Produce product descriptions for all categories
Understanding and adopting the JD tone of voice in all copy
Translation from English - including short and long formats
Create engaging, SEO-friendly blog posts to support marketing, product and sport messages
Format blog copy into WordPress using basic HTML
Introductory SEO skills
Crafting CRM copy, including subject lines, email copy and push notifications
Creating commercial copy for paid channels, following strict word counts
Improving rankings with new and updated product listing page copy
Working closely with the rest of the Copy Team to align and share ideas
What We're Looking For:
Bachelor’s degree in Journalism, Communications, Marketing, Translation/Philology, or a related field.
1 to 3 years of experience as a Copywriter, Content Creator,



or Digital Writer—preferably within Retail, E-commerce, Fashion, Sportswear, or Creative Agencies.
Native or Bilingual Portuguese
Advanced English
Acquired copywriting skills in a certified apprenticeship or a comparable competency through work history
Pro-active with a positive attitude
A passion for writing
Able to work quickly and effectively whilst maintaining a high level of quality and managing workloads
Organised and be able to manage own workflow
Ability to clearly articulate ideas to line manager and other team members
What we offer:
Hybrid Work
Staff Discount on qualifying purchases across Group retail stores and online
Free Gym Facilities
Adaptable/optional benefits: restaurant ticket, transportation ticket, health insurance
Personal development opportunities to learn and develop at work
Continuous professional development in hard and soft skills
And much more!
The Company:
Since founded in 1981, JD Group has achieved remarkable growth through rapid global expansion. We have become the leading omnichannel retailer of Sports Fashion, Street & Premium Fashion, Outdoors and Gyms with over 60,000 colleagues over 3,400 stores across several retail fascia's in over 30 markets around the world.
We are an equal opportunities employer who embraces and values differences. We recognise the importance of an inclusive workplace culture in which everyone can thrive irrespective of their background or identity.
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📌 Portuguese Copywriter (Alicante (Alacant))
🏢 Jd España
📍 Alicante (Alacant)