Key Responsibilities

Manage the full specialty leasing cycle for temporary units (pop-ups), kiosks, promotional stands, brand activations and other short-term commercial business lines across the assigned portfolio.
Identify, prospect and negotiate with new and existing tenants, brands and promoters to maximise occupancy and specialty leasing revenue.
Develop and execute the annual specialty leasing budget and action plan, monitoring performance against targets on an ongoing basis.
Prepare and negotiate commercial terms, contracts and agreements, in coordination with the Legal Department whenever required, making full use of the available business support tools.
Build and maintain a strong pipeline of prospective tenants and commercial partners, keeping an updated database of contacts and opportunities.
Monitor market trends, competitor activity and pricing benchmarks to identify new revenue opportunities.
Track leasing activity, revenue, tenant performance and prepare a monthly activity report with the most relevant business KPIs (e.g. occupancy rate, specialty leasing income,



average deal value, pipeline conversion), ensuring regular reporting to the hierarchical management structure.
Ensure full and timely responses to all commercial opportunities (leads) within agreed SLAs, maximising conversion rates into business.
Build and maintain close relationships with strategic clients, securing Sierra centres as preferred locations for future activations.
Define commercial priorities in coordination with centre teams and support the implementation of local commercial strategies.
Develop commercial campaigns and promotional strategies to maximise revenue during off‑peak periods.
Negotiate cross‑portfolio agreements and contracts driving cross‑selling opportunities between centres.
Ensure all temporary installations comply with technical, safety and other Shopping Centres guidelines.

Key Skills & Competencies
Strong analytical skills, with the ability to interpret data

📌 Speciality Leasing (España)
🏢 Sonae Sierra
📍 España