? CRM Marketing Manager/Director - EN/ES

?Barcelona | Hybrid

Are you a CRM & Lifecycle Marketing expert ready to make a general impact?

We’re looking for a strategic, data-driven leader to shape CRM strategy across Europe & Asia and drive engagement, retention & customer lifetime value.

✨ What you’ll do

- Lead multi-channel CRM campaigns: email, SMS, push & messaging
- Drive segmentation, personalization & lifecycle strategies
- Build automated workflows and optimize CRM platforms
- Analyze, test & continuously improve performance
- Collaborate with international, cross-functional teams
- Help build and grow the CRM function

? What we’re looking for

- 7 years in CRM, email or lifecycle marketing
- Strong expertise in segmentation & personalization
- Hands-on CRM & marketing automation experience (HubSpot preferred)
- Strong data & analytical skills (Power BI a plus)
- International experience, ideally with exposure to Asian markets
- Team leadership experience is a plus

? Why join?

Own CRM strategy end-to-end, work directly with senior marketing leadership, and shape customer experiences across a truly global business.

? Interested? Let’s talk!

📌 CRM Marketing Manager/Director (Barcelona)
🏢 Talent-R
📍 Barcelona