The Remarketing / Used Cars Manager will be responsible for developing and executing the used car (UC) and remarketing strategy in Spain. This role is critical to ensure strong residual values, optimize vehicle lifecycle management, and support the dealer network in maximizing used car performance and profitability.
The position requires close collaboration with sales, network development, finance, and marketing teams, as well as direct interaction with dealers and external partners.
Key Responsibilities
Define and implement the national remarketing and used cars strategy aligned with brand positioning and sales objectives
Monitor and manage residual values to ensure competitiveness and long-term brand strength
Develop and optimize used car programs (buy-back, trade-in, certified pre-owned, etc.)
Support and challenge the dealer network to improve UC performance, stock rotation, and profitability
Analyze market trends, competitor activity, and pricing benchmarks to adjust strategy accordingly
Manage relationships with leasing companies, rental firms, auctions, and digital remarketing platforms
Ensure effective stock management, including aging policies and channel optimization




Collaborate with finance teams on RV setting and risk management
Develop reporting tools, KPIs, and dashboards to track performance and identify opportunities
Lead digitalization initiatives in the used car ecosystem (online platforms, lead generation, pricing tools)
Key Requirements
Bachelor’s degree in Business Administration, Economics, Automotive Management, or related field
Minimum 3–5 years of experience in automotive remarketing, used cars, or sales planning
Strong understanding of residual values, leasing business, and vehicle lifecycle management
Proven experience working with dealer networks
Analytical mindset with strong data interpretation skills
High level of commercial acumen and negotiation skills
Fluent in Spanish and English (mandatory)
Advanced proficiency in Excel and reporting tools
Strategic thinking with strong execution capability
Results-oriented with a hands-on approach
Strong communication and stakeholder management skills
Ability to work in a fast-paced, evolving environment
Problem-solving mindset with attention to detail
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📌 Remarketing / Used Cars Sales Manager (Madrid)
🏢 Geely Auto España
📍 Madrid