We are looking for Data Analyst (CRM), to join our team in Barcelona.
At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a integral team of game lovers who are developing, publishing and innovating the mobile games industry, connecting millions of people around the world daily.
What Will You Do

The CRM Analyst is the measurement and intelligence engine of the central CRM organization. Operating across all game titles, this person pulls, verifies, and reports on campaign performance; tracks trends; and ensures experimentation is structured to produce reliable, actionable results. Critically, they look beyond individual game performance to surface portfolio-wide segment insights - understanding how key player cohorts like VIPs, regular customers, new players, and conversion targets perform across the full game catalog.
Campaign Reporting & Performance





Pull and verify campaign data from the CRM platform and downstream analytics systems, reconciling any discrepancies
Produce regular campaign performance reports for each game team and portfolio-level summaries for the Director of CRM
Track trends over time — open rates, click rates, conversion, retention impact — and flag anomalies or degradation
Create and maintain dashboards that give CRM/Lifecycle Lead PMs visibility into the performance of their communication programs
Support CRM/Lifecycle Lead PMs in designing A/B and multivariate tests, ensuring appropriate sample sizes, holdout groups, and clean control conditions
Maintain an experimentation log across all games to prevent conflicting tests and ensure results can be interpreted confidently
Review proposed experiments for methodological soundness before launch
Analyze and present experiment results with clear, actionable recommendations
Define and maintain segment definitions across the portfolio (e

📌 Data Analyst (Madrid)
🏢 Scopely
📍 Madrid