Responsibilities - Define and own the digital strategy, tailoring approaches by market maturity, brand positioning, and competitive dynamics - Own SEO and support our growth & content teams in ensuring our assets serve our organic and AI performance well - Manage supporting agencies, challenge delivery, ensure alignment and control spend - Assess channel expansion opportunities per market, ensuring growth initiatives are well-timed and aligned with market potential and readiness - Own paid media budget allocation across markets, channels, and funnel stages, optimizing spend based on performance and priorities - Define the strategic direction and set clear expectations for agency resources - Develop, request, and rigorously follow up on a detailed agency roadmap outlining planned campaigns, tests, optimizations, and deliverables - Actively challenge the agency to bring innovative ideas, new tests, and optimization opportunities to drive continuous improvement - Hold the agency accountable to predefined KPIs (e.g., ROAS, CPA/CPL, conversion metrics) through regular performance reviews and reporting - Provide strategic, data‑informed guidance to three internal campaign managers,



responsible for translating business priorities into major campaigns - Analyze available marketing data directly from platforms during ongoing build‑out of tracking and attribution systems - Propose pragmatic interim solutions when tracking or reporting is incomplete, and support Campaign Managers in interpreting campaign performance and impact - Foster a culture of continuous testing, learning, and optimization across paid and SEO channels using data‑driven insights Requirements - 5+ years of hands‑on performance marketing experience (Google, Facebook) across multiple countries or markets - Strong understanding of SEO, including how to align SEO efforts with paid campaigns and commercial goals - Experience managing external agencies and holding them accountable for results - Confidence working in fragmented setups where reporting may be incomplete, and tracking may need refining - Clear decision‑making skills based on data — but able to act even when full data is not yet available - Strong stakeholder and cross‑team communication: clear in reporting, prioritization, and campaign feedback - Fluent in English and Spanish (both spoken and written)

📌 Director, Digital Marketing, SaaS (San Cugat del Vallés)
🏢 Jobtailor
📍 San Cugat del Vallés