Description
Amazon Web Services Europe South (Spain, Italy and Portugal) is seeking a Senior Account-Based Marketing (ABM) Manager to design and execute high-impact ABM programs for strategic enterprise customers. This role combines strategic thinking with hands-on execution to drive measurable business outcomes through insight-led, personalized marketing initiatives.

The ABM Manager will own the end-to-end strategy and execution of ABM programs, working backwards from customer needs to create data-driven, multi-channel engagements that accelerate pipeline and revenue growth. This role requires strong project management skills, analytical capabilities, and the ability to influence and align cross-functional stakeholders including account teams, sales managers, and partner organizations.

Key job responsibilities

Design and execute ABM campaigns (1:1, 1:few) aligned with area and global frameworks that drive measurable business impact

Partner with account teams to translate account priorities into insight-led marketing programs





Develop customer value propositions and orchestrate executive engagement programs that deepen relationships within target accounts

Analyze customer data, buying signals, and market trends to inform campaign strategy and optimization

Execute multi-channel programs (events, digital) that deliver personalized account experiences

Collaborate with demand generation and partner marketing teams to ensure ABM programs integrate with broader go-to-market efforts

Track and report on program performance, using data to optimize and scale successful approaches

Drive operational excellence through standardized processes, documentation, and best practices

Manage program budgets effectively, demonstrating frugality while maximizing impact

Collaborate with the general ABM community to share learnings and adopt proven practices

A day in the life
Every day starts with the customer. You'll review account intelligence and buying signals, partner with ac

📌 Senior Marketing Manager, Strategic (Madrid)
🏢 Amazon Web Services (AWS)
📍 Madrid