About the team Sum Up's outbound sales engine is growing fast, and the French market is one of our biggest opportunities. Based in our Barcelona office, our SDR team is the frontline of that growth — generating pipeline, opening doors, and building the outbound motion that fuels Field Sales across France and beyond. This role sits at the heart of that expansion: you'll lead a growing team of French‑speaking SDRs, shape how we sell into the French SMB market, and help write the playbook that scales to new markets over time. If you're energised by building something from the ground up and want real ownership over a team and a market, this is the role for you. Take a look at our Barcelona office What you'll do Lead daily team rituals — pipeline reviews, coaching sessions, and stand‑ups — keeping the team focused, motivated, and hitting targets Coach SDRs on cold calling, outbound sequencing, and objection handling,



modelling best practice alongside them in the field Define territory and target account lists in collaboration with the Head of SDRs and Field Sales leadership Support the hiring and onboarding of new French‑speaking SDRs as the team scales through 2026 Build and document the French outbound playbook, creating a repeatable model that can expand into Belgium and beyond Evaluate and embed AI‑assisted prospecting tools into the team's workflow as they're rolled out You’ll be great for this role if… Proven track record in outbound sales, with strong command of cold calling, sequencing, and pipeline management. Experience leading or coaching an SDR team, whether inherited or built from scratch, with a clear coaching mindset and a focus on raising the bar through direct feedback. Fluency in French (native or near‑native) and strong communication skills in English. Comfort building outbound processes in a new or ambiguous environment, with the ability to operate autonomously and make decisions without constant oversight. Familiarity with SMB sales, ideally in finte

📌 Sales development team lead (Madrid)
🏢 Atlas Metrics
📍 Madrid