Luxury hospitality starts long before a guest arrives. Every search, every click, every interaction and every booking is part of the experience.

We're looking for a Digital Performance Manager to join our Corporate Marketing & Communications team and help us transform digital engagement into meaningful guest experiences and measurable business growth.

This is not a traditional digital marketing role.

We're looking for someone who combines the mindset of a growth marketer, the analytical skills of a performance expert, and the curiosity of a digital innovator. Someone who thrives on data, embraces experimentation, and is passionate about continuously improving every stage of the guest journey.

Your mission

As our Digital Performance Manager, you will lead the digital performance strategy across our portfolio of luxury hotels, driving direct revenue, customer acquisition and loyalty through data, technology and innovation.

Working closely with our Marketing & Communications Director, Director of Revenue & E-commerce, Director of Sales and hotel teams, you will optimise every digital touchpoint—from inspiration and acquisition to booking, stay, loyalty and re-engagement.

What you'll be doing

- Develop and execute our digital performance strategy across the portfolio.
- Drive website optimisation, SEO, SEM and paid media performance.
- Lead Conversion Rate Optimisation (CRO) initiatives and A/B testing.




- Design CRM and lifecycle marketing strategies that enhance guest engagement and loyalty.
- Build dashboards and transform data into actionable commercial insights.
- Champion AI and marketing automation to improve efficiency and personalisation.
- Foster a culture of continuous experimentation, innovation and measurable performance.
- Support the digital readiness of new hotel openings.

Who you are

You are commercially minded, naturally curious and passionate about digital innovation. You enjoy turning complex data into clear decisions and believe that the best digital strategies are built through testing, learning and continuous optimisation.

You have experience in digital performance, growth marketing, CRM or e-commerce, ideally within luxury hospitality, travel or premium lifestyle brands.

This is an opportunity to help shape the digital future of a growing luxury hospitality company.

You’ll work across multiple unique destinations, collaborate with experts in Revenue, Sales and Marketing, and play a key role in increasing direct business while creating seamless digital experiences for our guests.

If you’re excited by combining data, creativity and technology to deliver measurable impact—and you want to be part of a company where authenticity, entrepreneurship and innovation matter,we'd love to hear from you.

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📌 Digital Performance Manager - Luxury Hospitality Group (Barcelona)
🏢 Confidential
📍 Barcelona