Responsibilities - Ensure robust and consistent media tracking across all digital platforms - Support the definition and implementation of global media tracking standards across Paid, Owned, and Earned channels - Ensure proper setup and maintenance of tracking frameworks (e.g. Supermetrics, GA4, pixels, tagging plans) - Coordinate tracking implementation across websites, media platforms, and analytics tools - Validate data collection quality and ensure consistency across markets and platforms - Support troubleshooting and issue resolution related to tracking and data collection - Translate business tracking and measurement needs into clear technical requirements - Work closely with Media teams on business needs - Work closely with Tech teams to ensure proper implementation of tracking and data flows - Collaborate with Data Product Managers to align tracking data with data models and data products - Ensure consistency between tracking setup, data ingestion (e.g. via Supermetrics), and data warehouse structures (BigQuery) - Monitor and follow up on implementation timelines and deliverables - Define and enforce data quality checks and validation processes for media data - Ensure consistency of naming conventions, KPIs,



and tracking structures across markets - Identify gaps or inconsistencies in data collection and drive remediation actions - Support the Paid Media Data Manager in ensuring data readiness for reporting and analytics - Ensure tracking enables accurate measurement of campaign performance and optimization - Contribute to defining measurement frameworks and supporting performance analysis - Facilitate alignment between media tracking data and reporting tools (e.g. Looker dashboards) - Coordinate tracking-related projects (that includes AI projects) across business, Tech, and external partners - Ensure clear documentation of tracking frameworks, requirements, and implementations - Support communication and alignment with global and local teams - Contribute to training and upskilling of markets on tracking best practices Requirements - 8+ years of experience in digital analytics, tracking implementation, or media data - Strong experience with tracking tools and frameworks (GA4, tagging, pixels, etc.) - Good understanding of media ecosystems (Meta, TikTok, Google, etc.) - Experience working with data ecosystems (BigQuery, data pipelines, connectors such as Supermetrics) - Experience in general environments with multiple stakeholders

📌 Global Media Tracking Data Manager (Barcelona)
🏢 Jobtailor
📍 Barcelona