Role Overview The Remarketing / Used Cars Manager will be responsible for developing and executing the used car (UC) and remarketing strategy in Spain. This role is critical to ensure strong residual values, optimize vehicle lifecycle management, and support the dealer network in maximizing used car performance and profitability.

The position requires close collaboration with sales, network development, finance, and marketing teams, as well as direct interaction with dealers and external partners.

Key Responsibilities

Define and implement the national remarketing and used cars strategy aligned with brand positioning and sales objectives

Monitor and manage residual values to ensure competitiveness and long-term brand strength

Develop and optimize used car programs (buy-back, trade-in, certified pre-owned, etc.)

Support and challenge the dealer network to improve UC performance, stock rotation, and profitability

Analyze market trends, competitor activity, and pricing benchmarks to adjust strategy accordingly

Manage relationships with leasing companies, rental firms, auctions, and digital remarketing platforms

Ensure effective stock management, including aging policies and channel optimization





Collaborate with finance teams on RV setting and risk management

Develop reporting tools, KPIs, and dashboards to track performance and identify opportunities

Lead digitalization initiatives in the used car ecosystem (online platforms, lead generation, pricing tools)

Key Requirements

Bachelor's degree in Business Administration, Economics, Automotive Management, or related field

Minimum 3–5 years of experience in automotive remarketing, used cars, or sales planning

Strong understanding of residual values, leasing business, and vehicle lifecycle management

Proven experience working with dealer networks

Analytical mindset with strong data interpretation skills

High level of commercial acumen and negotiation skills

Fluent in Spanish and English (mandatory)

Advanced proficiency in Excel and reporting tools

Key Competencies

Strategic thinking with strong execution capability

Results-oriented with a hands-on approach

Strong communication and stakeholder management skills

Ability to work in a fast-paced, evolving environment

Problem-solving mindset with attention to detail

📌 Remarketing / Used Cars Sales Manager (Madrid)
🏢 Geely Auto España
📍 Madrid