Perfil buscado (Hombre/Mujer)

• Develop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products.

- Define and communicate a clear product vision aligned to business objectives and customer needs.
- Translate commercial priorities and CRM strategy into actionable product initiatives.
- Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation.
- Develop business cases and value assessments for new product capabilities and platform enhancements.
- Ensure all roadmap priorities are aligned to measurable business outcomes and agreed OKRs.

• Marketing Automation Platforms • Lead capture and lead management solutions • Customer preference and consent management • Personalisation capabilities • Campaign enablement tools • Reporting, analytics and attribution solutions • Lead definition activities to understand customer, user and business problems.

- Facilitate workshops with stakeholders to gather requirements and identify opportunities.
- Use customer insights, behavioural data, user feedback and performance metrics to inform decisions.
- Work with BA´s to define epics, features, user stories and acceptance criteria.
- Prioritise product initiatives using value, effort, risk and strategic impact.
- Validate proposed solutions before development begins

• Own and maintain a transparent, prioritised product backlog. • Balance business demand, technical requirements and strategic priorities. • Manage competing stakeholder needs and make informed prioritisation decisions. • Work with delivery teams to plan releases and roadmap milestones. • Ensure teams are working on the most valuable opportunities at any given time.

• Act as the primary point of contact for CRM product initiatives. • Build strong relationships across Marketing, Sales, Technology, Data, BI, Legal and Compliance teams. • Communicate product vision, roadmap progress and delivery outcomes clearly. • Facilitate alignment on priorities, trade-offs and investment decisions.



• Influence senior stakeholders and drive consensus across complex initiatives

• Work closely with engineering, delivery and business analysis teams throughout the product lifecycle. • Participate in Agile ceremonies and support sprint planning and prioritisation. • Ensure delivered solutions meet business requirements and achieve desired outcomes. • Drive continuous optimisation based on performance data and user feedback. • Champion an iterative, test-and-learn approach to product development.

• Ensure CRM products support robust customer data management and governance practices. • Champion privacy-by-design principles across all CRM and Martech capabilities. • Ensure compliance with GDPR, consent management requirements and organisational data policies. • Partner with Legal, Security and Data Governance teams to manage risks and regulatory obligations.

• Define and monitor product success measures and KPIs. • Track adoption, engagement, lead generation, conversion, retention and operational efficiency metrics. • Measure delivery outcomes against agreed business cases and objectives. • Establish reporting frameworks and dashboards to demonstrate value. • Drive product adoption through training, communication, change management and enablement activities.Stay current with CRM, Martech and customer engagement trends.

• Monitor emerging technologies, vendor capabilities and industry best practices. • Evaluate opportunities to improve customer experiences through AI, automation, personalisation and data-driven marketing. • Recommend strategic platform enhancements that create competitive advantage.

• Shape the future of global CRM and customer engagement. • Drive high-impact CRM innovation with global reach.





Essential

• Proven experience as a Product Owner, Product Manager or CRM Product Lead.

- Strong experience owning CRM, Martech or Marketing Technology products.
- Experience working with marketing automation, customer data and customer engagement platforms.
- Strong understanding of CRM strategy, customer lifecycle marketing and customer journey design.
- Experience managing product backlogs, roadmaps and Agile delivery teams.
- Excellent stakeholder management and communication skills.
- Strong analytical and problem-solving capabilities.
- Experience defining and tracking KPIs and product performance metrics.
- Knowledge of GDPR, consent management and customer data governance.

Desirable

• Experience with Salesforce Marketing Cloud, Salesforce CRM, CDPs or equivalent Martech platforms. • Experience in B2B lead generation and marketing operations. • Exposure to AI-enabled marketing and personalisation capabilities. • Experience managing third-party technology vendors and implementation partners.

At the heart of Michael Page´s business are the thousands of people´s lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We´re proud to set the standard in the recruitment profession - our specialist service with a personal touch is how we change lives for people through creating opportunity to reach potential.

Michael Page was established in the UK in 1976. We´re now a FTSE 250 organization with operations in 36 countries, providing recruitment services and career opportunities at a local regional and integral level.

• Competitive salary aligned with your experience • Permanent, full-time contract • Meal vouchers • Private health insurance • Life Insurance • Hybrid working model (2 days of home office/week) • Multicultural environment • Training and internal development opportunities • A vibrant and dynamic international workplace located in Barcelona • Start date: ASAP

📌 Senior Global CRM Product Owner (Barcelona)
🏢 Michael Page
📍 Barcelona