Our global family of brands provide best-in-class products, services and content to take celebration planning from inspiration to action. At the core of our business is our industry-leading integral online wedding Vendor Marketplace, connecting couples with local wedding professionals and a comprehensive suite of personalized wedding websites, planning tools, invitations, and registry services that make wedding planning easier for couples around the globe. Each year, we connect more than 4.5 million users with around 900,000 global small businesses through our Vendor Marketplace.Each year, we help millions of couples around the world celebrate life’s most meaningful moments, while also helping hundreds of thousands of global small business owners get discovered and scale.

We prioritize employee well-being and development through meaningful opportunities for growth, and we celebrate milestones and wins in a big way.

ABOUT THE ROLE AND OUR TEAM:The Growth & Lifecycle zone at The Knot Worldwide owns how couples enter their planning journey and how they keep moving through it.

As Lead Product

Manager, Acquisition, you will bring an entrepreneurial spirit, creative problem-solving, and user-centric design thinking to own the strategic direction of our top-of-funnel experiences: how couples discover us, what they experience before they ever log in, and how they cross from anonymous visitor to known couple.You will serve as the strategic lead for the Acquisition squad, accountable for top-of-funnel vision, the logged-out experience, and high-impact outcomes that turn demand into account creation and a seamless handoff into the broader planning ecosystem. Reporting to the Senior Director of Product, Growth &

• Lifecycle, you will partner closely with executive stakeholders as well as exceptional engineering, design, data science, and marketing team members across our Barcelona and US hubs. Establish the forward-thinking strategy and 1-to-2 year roadmap for top-of-funnel couple acquisition, with a clear,



defensible point of view on how paid and organic growth reinforce each other.adapt plans dynamically when data or customer problems shift.Optimize Conversion &

• Merchandising: Combine keen aesthetics, brand presence, and relentless experimentation on acquisition surfaces to drive conversion from visitor to account creation.Ensure Ecosystem Cohesion: Own account creation and sign-in, maintaining high quality and cohesion during the handoff into the core planning experience across The Knot.Co-Pilot Cross-Functionally: Collaborate with Consumer Marketing and Product Marketing leads as embedded squad members to rapidly build, test, and scale landing pages and green-field growth initiatives.SUCCESSFUL LEAD PRODUCT MANAGER CANDIDATES HAVE:7+ years of product management experience, with a proven track record of driving complex, high-impact growth, logged-out web acquisition, or consumer-scale initiatives.Strong CRO, merchandising instincts, keen aesthetics, and deep user empathy, backed by a disciplined habit of A/B testing and design-centered problem solving.Data Mastery: Proficiency with analytics and research tools to define metrics precisely, reason through funnel and cohort effects, and use rigorous analysis to defend decisions.Autonomy &

• Risk Management: Excellent written and verbal communication in English

• Spanish fluency is a plus given our Barcelona hub.Passionate about helping users solve big problems and making life's most meaningful planning moments joyful instead of stressful. You will work in the office two days a week as part of our hybrid work model. #professional AI FLUENCYAt TKWW, AI is a tool that helps our teams work smarter, move faster, and spend more time on the work that matters most. TOGETHER@TKWW: OUR APPROCH TO HYBRID WORKTogether@TKWW is designed to support how we work best:



combining the flexibility we value with meaningful opportunities to connect in person. For Together@TKWW-eligible roles, this includes regular in-office time to foster collaboration and connection.For roles not eligible for in-office expectations, we support connection through virtual collaboration and intentional gatherings.To facilitate in-person collaboration, we have office spaces in Barcelona, Spain

• In addition to federal law requirements, The Knot Worldwide complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.

The Knot

Worldwide expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.Privacy Notice: The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., You have the right to access, rectify, or delete your data, and to object to certain uses.

To learn more about your rights, please consult our The Knot Worldwide (TKWW) processes your personal data to evaluate your application, based on the legal ground of taking steps prior to entering into a potential employment contract. Only the data strictly necessary for this purpose is collected. In some cases, your data may also be processed based on TKWW’s legitimate interests (e.g., You have the right to access, rectify, or delete your data, and to object to certain uses.

To learn more about your rights, please consult our Privacy Policy. If you wish to file a complaint, you may contact the competent data protection authority. If you wish to file a complaint, you may contact the competent data protection authority.

📌 Senior/Lead Product Manager (Barcelona)
🏢 The Knot Worldwide
📍 Barcelona