Who you are

- If you are a strategic thinker with hands-on marketing expertise, a deep understanding of B2B enterprise sales cycles, and experience engaging senior decision-makers in retail, wholesale, and manufacturing industries, this role is for you

- 5+ years of experience in B2B field and event marketing, preferably in technology, supply chain software, or enterprise SaaS

- Experience managing both in-person and digital events as part of an integrated marketing strategy that supports pipeline acceleration

- Experience working closely with sales and business development teams to align marketing initiatives with revenue goals
- A strong understanding of the B2B sales funnel, pipeline management, and the role field marketing plays in lead conversion and acceleration

- Exceptional project management and prioritization skills, with the ability to manage multiple programs and stakeholders simultaneously

- Excellent written and verbal communication skills with experience developing marketing content for executive audiences

- Fluent in German and English
- A results-driven, self-motivated mindset with a passion for creating measurable business impact
- A sense of ownership, accountability, and a desire to contribute to RELEX’s growth in EMEA

- Preferably experience within the Manufacturing industry

What the job involves

- We’re looking for an experienced (Senior) Marketing Manager to take ownership of various field marketing projects across Europe and with a specific focus on the DACH region
- In this role, you will be responsible for executing strategic marketing initiatives that drive demand generation,



strengthen partnerships, and accelerate sales opportunities

- You’ll work closely with the Field Marketing, Sales, Business Development, and Customer Success teams to develop and implement localized marketing strategies that align with our key industry verticals and buyer personas

- This role offers the opportunity to shape and execute key components of our EMEA go-to-market strategy, including trade shows, customer activations, executive events, and digital campaigns

- Develop and execute integrated event marketing programs that align with business objectives, including in-person trade shows, conferences, association activations, executive briefings, and virtual experiences

- Oversee the event calendar and execution of regional events, including contract negotiations, vendor management, site selection, registration, agenda planning, staffing, on-site production, signage, and content development

- Create and manage custom events that engage both customers and prospects, driving lead generation and strategic account engagement

- Drive marketing and promotional strategies around RELEX Live events across EMEA, ensuring alignment with pipeline goals and industry engagement





- Own and develop co-marketing initiatives with partners, media, and associations with joint value propositions incl. events, webinars, campaigns, and content syndication

- Research and evaluate industry events to determine sponsorship and engagement opportunities aligned with RELEX’s target verticals

- Develop promotional and engagement strategies to ensure event participation from the right audience at the right time, driving SQLs and qualified meetings

- Partner with our solution experts, ABM, General Campaigns, and Brand & Creative teams to develop high-impact content and assets (landing pages, videos, handouts, digital ads, social banners, etc.) tailored to our target sectors

- Execute pre-, during-, and post-event campaigns that maximize attendance, brand awareness, and pipeline generation

- Track and measure event impact on pipeline, marketing-influenced revenue, and sales acceleration to refine future strategies

- Conduct pre- and post-event analysis to evaluate success metrics, optimize lead qualification processes, and ensure strong alignment with sales follow-up strategies

- Provide data-driven insights to inform marketing decisions and improve ROI on event investments

Benefits

- Hybrid, office and fully remote options (hybrid and office as standard)

- Health Insurance, Occupational Health Services and Employee Assistance Programme

- Modern offices with free snacks, drinks and a warm welcome for dogs

- Two paid charity days every year for volunteering
- An annual bonus

- Two paid team days every year

📌 Senior Marketing Manager (Barcelona)
🏢 Relex
📍 Barcelona