Perfil buscado (Hombre/Mujer)

• Develop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products.
• Define and communicate a clear product vision aligned to business objectives and customer needs.
• Translate commercial priorities and CRM strategy into actionable product initiatives.
• Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation.
• Develop business cases and value assessments for new product capabilities and platform enhancements.
• Ensure all roadmap priorities are aligned to measurable business outcomes and agreed OKRs.
• Marketing Automation Platforms
• Lead capture and lead management solutions
• Customer preference and consent management
• Personalisation capabilities
• Campaign enablement tools
• Reporting, analytics and attribution solutions
• Lead definition activities to understand customer, user and business problems.
• Facilitate workshops with stakeholders to gather requirements and identify opportunities.
• Use customer insights,



behavioural data, user feedback and performance metrics to inform decisions.
• Work with BA´s to define epics, features, user stories and acceptance criteria.
• Prioritise product initiatives using value, effort, risk and strategic impact.
• Validate proposed solutions before development begins

• Own and maintain a transparent, prioritised product backlog.
• Balance business demand, technical requirements and strategic priorities.
• Manage competing stakeholder needs and make informed prioritisation decisions.
• Work with delivery teams to plan releases and roadmap milestones.
• Ensure teams are working on the most valuable opportunities at any given time.

• Act as the primary point of contact for CRM product initiatives.
• Build strong relationships across Marketing, Sales, Technology, Data, BI, Legal and Compliance teams.
• Communicate product vision, roadmap progress and delivery outcomes clearly.
• Faci

📌 Senior Global CRM Product Owner (Barcelona)
🏢 Michael Page
📍 Barcelona