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CRM Marketing Manager/Director - EN/ES

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Barcelona | Hybrid

Are you a
CRM & Lifecycle Marketing expert
ready to make a general impact?

We’re looking for a strategic, data-driven leader to shape CRM strategy across
Europe & Asia
and drive
engagement, retention & customer lifetime value
.

✨
What you’ll do
- Lead multi-channel CRM campaigns: email, SMS, push & messaging
- Drive segmentation, personalization & lifecycle strategies
- Build automated workflows and optimize CRM platforms
- Analyze, test & continuously improve performance
- Collaborate with international, cross-functional teams
- Help build and grow the CRM function

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What we’re looking for
- 7+ years in CRM, email or lifecycle marketing




- Strong expertise in segmentation & personalization
- Hands-on CRM & marketing automation experience (
HubSpot preferred
)
- Strong data & analytical skills (
Power BI a plus
)
- International experience, ideally with exposure to Asian markets
- Team leadership experience is a plus

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Why join?

Own CRM strategy end-to-end, work directly with senior marketing leadership, and shape customer experiences across a truly global business.

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Interested? Let’s talk

📌 CRM Marketing Manager/Director (Barcelona)
🏢 Talent-R
📍 Barcelona