As Consumer Research Manager, you are the consumer insights function for GoMining marketing. You report directly to the CMO and work in a pair with the Brand Director: you produce the evidence, together you produce the brand strategy.

Por favor, asegúrese de leer completamente el resumen y los requisitos de esta oportunidad de empleo que se detallan a continuación.

You will establish the baseline that brand OKRs are set against, and you will own the research programme from question to decision — including the agencies who execute it.

Responsibilities

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- Build and own the consumer research programme: market sizing, segmentation, consumer usage & attitudes, brand health tracking, brand lift and more.

- Establish the brand and category baseline: awareness, consideration, differentiation, trust and barriers — by market and segment.

- Run concept, proposition, messaging and creative testing for brand and GTM launches, before spending commits.

- Own audience segmentation and the personas the whole marketing function uses — and keep them alive rather than filed.

- Run qualitative work directly where speed matters: user interviews, focus groups, community listening.

- Own research vendor relationships and briefs (brand trackers and ad-hoc studies), including scope, cost and quality control.

- Combine attitudinal research with behavioural and performance data from shared analytics colleagues to explain why, not just what.

- Track the competitive and category landscape as a standing input, not an occasional deck.

- Turn findings into decisions:



recommendations that name the trade-off, not reports that describe the market.

- Build the measurement framework that makes brand and marketing OKRs verifiable quarter over quarter.

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- 5+ years in consumer insights, market research or brand strategy — client-side, agency-side or both.

- Hands-on experience running brand health trackers and U&A; studies: you have written the questionnaire, not only read the report.

- Strong quantitative skills — sampling, significance, weighting — and genuine qualitative craft.

- Experience managing research agencies and briefing them well enough to get useful output.

- You translate data into a recommendation and defend it in a room with commercial leaders.

- Experience with multi-market research and the comparability problems it creates.

- Experience building an insights function from zero.

- Fluent English.

Nice to Have

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- Crypto, fintech or investment-product category experience.

- Familiarity with product analytics tools and working alongside data teams.

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- Professional growth: support for courses, conferences, and English learning (up to 100% coverage).

- Work-life fit: remote or hybrid format with adaptable hours across international teams.

- Paid leave: up to 20 vacation days + 8 company holidays + 5 personal days per year

- Recognition programs: structured performance reviews and team awards. xqbhyrx

- Team culture: retreats in international locations (for example, company apartments in Cyprus).

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📌 Consumer Research Manager (España)
🏢 Gomining
📍 España