Global Product Marketing Manager
Job Purpose
The Global Product Marketing Manager drives upstream marketing for Agfa Radiology, translating product capabilities into compelling market narratives that resonate with clinical and commercial audiences. This role bridges R&D; and commercial teams to define positioning, messaging, and go-to-market strategy for the full DR portfolio across all tiers and regions, ensuring the portfolio's value proposition is understood, differentiated, and consistently communicated globally.
Key Responsibilities

Define and maintain global positioning, value proposition, and messaging architecture for the full DR product portfolio.
Develop Product Launch Plans (PLPs) in coordination with GPM, Sales, and regional Hub Leaders.
Create and maintain sales enablement assets: product briefs, battle cards, objection-handling guides, and ROI calculators.
Conduct ongoing competitive intelligence on key competitors and emerging OEMs.
Own the VOC (Voice of Customer) process with General Application: co-run KOL interviews, user research, and clinical advisory board inputs.




Support regional Hub Leaders in customizing global messaging for Tier 1 markets.
Maintain deep understanding of market and clinical trends, customer segmentation, competitor strategy, performance and market share, and pricing and positioning across the DR category.
Serve as the global subject-matter expert on portfolio positioning for executive, investor, and analyst-facing communications.
Partner with the Global Ad&Promo; Leader and Global Digital Marketing Specialist to ensure product messaging is embedded consistently across campaigns, content, and digital channels.
Track competitive win/loss trends and provide input into pricing strategy and product roadmap prioritization.
Support M&A;, partnership, and new-market entry evaluations with product and market positioning input.

Profile, Skills & Competencies
Experience & Background

B2B marketing experience in medical imaging.
Demonstrat

📌 Global Product Marketing Manager (Barcelona)
🏢 Agfa
📍 Barcelona