Your mission:
- This role combines creativity, marketing strategy, and performance-driven writing. You will be expected to adapt messaging for different audiences, channels, programs, and stages of the student journey, while maintaining a consistent brand voice across all communications. Your goal is to produce high-quality content that aligns with the university's objectives, enhances its brand image, and ultimately contributes to its growth and success.
- Tasks and Responsabilities:
- Create content for paid media campaigns, including Meta Ads, Google Ads, LinkedIn Ads, and other digital advertising channels.
- Collaborate with the marketing team to brainstorm and generate creative ideas for marketing campaigns and initiatives.
- Ensure consistency in brand voice and messaging across all marketing channels.
- Conduct thorough research to understand target audience demographics, preferences, and behaviors.
- Write clear, concise, and engaging copy that resonates with the target audience and drives desired actions.




- Optimize copy for SEO to improve search engine rankings and increase organic traffic.
- Proofread and edit copy to ensure accuracy, grammar, and adherence to brand guidelines.
- Stay up-to-date with industry trends, best practices, and emerging technologies in marketing and copywriting.

Your Profile:
- Bachelor’s Degree in Marketing, Communications, English, or a related field preferred.
- Native-level command of American English.
- Minimum 2 years of experience as a copywriter or content creator.
- Experience in Higher Education preferred.
- Strong writing skills (English).
- Ability to work in international teams and multicultural environments.
- Strong cross-cultural communication skills and understanding of cultural nuances in marketing communication.
- Strong organizational skills.
- Basic technical and computer skills (CMS, Office )
- Ethical, with a high level of personal integrity.
- English - Native speaker.
- Additional languages are a plus.

📌 Marketing Copywriter (Madrid)
🏢 Schiller International University
📍 Madrid