Marketing Lead (Europe)

Location: Remote, Europe, full-time

About The Role

Sky: Children of the Light is one of the most-played and most-loved games in the world. This is a rare opportunity to build Sky's marketing presence across EMEA from the ground up. As our first dedicated hire in the region, you'll shape how millions of new players discover and fall in love with the game.

As our Marketing Lead in Europe, you'll own Sky's marketing strategy and execution across the region. You'll build and run an always-on engine across social, creators, events and paid media, lead our specialist agency partners, and make sure our biggest moments land with the audience and impact they deserve. This role is both strategic and hands-on: you'll set the direction and also roll up your sleeves to deliver it.

What You'll Do

Own the EMEA marketing strategy and its execution across our priority markets, beginning with the UK and France.
Lead our specialist agency partners across social, creators and events: setting the strategic direction and brand vision, and holding them to a high delivery bar.




Own and steward the regional marketing budget, allocating across channels and markets based on performance.
Build and run an always-on social and creator presence, grounded in Sky's brand positioning and consistent across markets.
Plan and deliver marketing support for major content moments, coordinating brand, creative, social, creators, events, paid media and UA into one coherent go-to-market.
Partner closely with the integral marketing team to keep EMEA aligned with the wider brand while adapting to local culture and audiences.
Establish the KPIs that define traction, report on performance, and use the data to sharpen what we do next.

What You'll Bring

10+ years in marketing, with deep experience in social and creator, ideally in games, entertainment or a culturally-driven consumer brand.
A strong track record building brand and community, not just driving installs, with a feel for co

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