Overview:

Welcome to SITA

At , we keep airports moving, airlines flying smoothly, and borders open. Our technology and communication innovations power the success of the general air travel industry. We are a diverse, collaborative, and entrepreneurial team dedicated to transforming the air travel and transport industry. Our mission is to strengthen and future-proof our strategic positioning and reinvent the travel and transport industry.

You’ll find us in 95% of international airports, working closely with over 2,500 transportation and government clients. Each partnership brings unique challenges, and we thrive on delivering fresh solutions and cutting-edge tech to keep operations running like clockwork. We don’t just move the world forward—we’re proud to be recognized as a Great Place to Work® by 79% of our employees and certified in most of our growing locations. Here, we feel empowered, supported, and inspired to grow.

Ready to redefine air travel? The journey starts here, with you at SITA.

ABOUT THE ROLE AND THE TEAM

SITA’s Passenger Flow Team develop, deliver and support an extensive range of market leading passenger processing solutions for airports and airlines worldwide. We have accomplished a great deal and we are aiming high with our continued investment in market leading thinking.

Building on our success and responding to strong market growth for innovative solutions, we are keen to meet an enthusiastic digital pioneer who is passionate about exceptional customer experiences and profitable commercial business operations to join our team.

WHAT WILL YOU DO

As a senior member of SITA's Airports Passenger Flow Team, the Product Manager for ‘SITA Secure Access’ will oversee the creation and commercialization of key physical and virtual access control services designed to streamline travel and improve airport and airline efficiency.

You will assume responsibility for product strategy, business case development technical development, go-to-market messaging, internal communications, supporting business development and sales colleagues around the world, and associated commercial performance of the product. Effectively, running your own business.

More specifically:

Product Innovation, Definition & Life Cycle Management

Continuously analyse the market, regulatory landscape, competitive environment, and customer needs to identify emerging trends and resulting opportunities.

Engage regularly with customers, industry bodies, partners, and internal stakeholders to shape and refine the product vision, strategy, and long-term roadmap.

Lead the end-to-end development of new products and major evolutions, including market research, customer interviews, value proposition definition, use cases, key requirements, product scope, and development phasing.

Define and prioritise product features and technical development needs, maintaining a clear,



actionable roadmap aligned with stakeholder expectations, budgets, quality standards, safety, and regulatory constraints.

Own the complete product life cycle from concept through growth, maturity, and retirement, ensuring full industrialisation, strong documentation, and effective partner management.

Act as the primary product point of contact and trusted expert for customers, sales, business development, software engineering, customer success, legal, finance, and third-party partners.

Product Marketing & Go-to-Market

Define, implement, and continuously adapt go-to-market strategy, including positioning, pricing principles, messaging, and value propositions.

Lead product demos, customer workshops, roadmap deep dives, and support bids, tenders, and pre-sales activities with clear and compelling solution descriptions.

Enable revenue growth by equipping sales and business development teams with consistent product messaging, training materials, expert insight, and marketing content.

Represent SITA at customer, partner, and industry forums, ensuring all external interactions reflect SITA at its best.

Product Performance & Business Ownership

Own product performance, including profitability, business case realisation, KPI tracking, market adoption, and identification of optimisation of risks and opportunities.

Lead structured product governance, regular performance reviews, and senior leadership reporting, providing clear recommendations to improve commercial and technical outcomes.

Secure and manage investment approvals, financial reporting, revenue and pipeline forecasting, and expenditure tracking against approved business plans.

Build strong relationships across complex airport and airline ecosystems, managing stakeholders and dependencies with clear communication, negotiation, and collaboration.

Demonstrate accountability, adaptability, and collaboration in uncertain environments while embodying SITA’s values and contributing to high-performing distributed teams. Qualifications:

ABOUT YOUR SKILLS

Bachelor’s degree in Business or Engineering, ideally in Aviation or a related field.

Demonstratable experience in product management of technical B2B products, with a proven ability to bridge technical, operational, regulatory, and commercial perspectives.

Demonstratable ability to define, prioritize, and deliver complex product roadmaps across long life cycles, multiple stakeholders, and stringent regulatory frameworks.

Hands on experience using product management tools such as Aha! and ADO to manage requirements,



roadmaps, and delivery execution.

Strong cross functional experience working closely with software engineering, operations, service management, regulatory, security, finance, sales, and external partners.

Commercial acumen, with exposure to pricing strategies, business cases, profitability management, and investment governance.

Excellent communication, presentation, leadership, analytical, and problem-solving skills, with the ability to engage credibly with customers, partners, and senior leadership.

Fluent in written and spoken English.

Structured, analytical, and outcome oriented attitude, able to prioritize effectively and make sound decisions in complex environments.

Willingness to travel regularly for customer workshops, industry forums, and internal or external events.

Proficiency in airport technical and operational ecosystems, including security, access management, configuration-driven products, biometric technology at scale, and data privacy/security compliance (including GDPR and biometric data handling).

WHAT WE OFFER

We're all about diversity. We operate in 200 countries and speak 60 different languages and cultures. We're really proud of our inclusive environment. Our offices are comfortable and fun places to work, and we make sure you get to work from home too. Find out what it's like to join our team and take a step closer to your best life ever.

? Flex Week: Work from home up to 2 days/week (depending on your team's needs)

⏰ Flex Day: Make your workday suit your life and plans.

? Flex-Location: Take up to 30 days a year to work from any location in the world.

? Employee Wellbeing: We have got you covered with our Employee Assistance Program (EAP), for you and your dependents 24/7, 365 days/year. We also offer Champion Health - a personalized platform that supports a range of wellbeing needs.

? Professional Development: At SITA, we believe growth fuels innovation. Our learning ecosystem offers access to world-class platforms and programs designed to help you thrive. From LinkedIn Learning, Microsoft's Enterprise Skills Initiative, and Airport Council International -available to all employees-to specialized solutions like Pluralsight for technology upskilling, Harvard Business Publishing for people leadership, Stanford for strategic development and many others, we align learning opportunities with your Development Plan and our business priorities. Your development journey is supported every step of the way.

? Competitive Benefits: Competitive benefits that make sense with both your local market and employment status.

SITA is an Equal Opportunity Employer. We value a diverse workforce. In support of our Employment Equity Program, we encourage women, aboriginal people, members of visible minorities, and/or persons with disabilities to apply and self-identify in the application process.

📌 Product Manager (Madrid)
🏢 Sita
📍 Madrid