Senior Integral CRM Product Owner
Perfil buscado (Hombre/Mujer)

Develop the strategic direction, roadmap and product backlog for CRM Marketing platforms and products.
Define and communicate a clear product vision aligned to business objectives and customer needs.
Translate commercial priorities and CRM strategy into actionable product initiatives.
Identify opportunities to improve customer experiences, marketing effectiveness, operational efficiency and revenue generation.
Develop business cases and value assessments for new product capabilities and platform enhancements.
Ensure all roadmap priorities are aligned to measurable business outcomes and agreed OKRs.
Marketing Automation Platforms
Lead capture and lead management solutions
Customer preference and consent management
Personalisation capabilities
Campaign enablement tools
Reporting, analytics and attribution solutions
Lead definition activities to understand customer, user and business problems.
Facilitate workshops with stakeholders to gather requirements and identify opportunities.
Use customer insights,



behavioural data, user feedback and performance metrics to inform decisions.
Work with BAs to define epics, features, user stories and acceptance criteria.
Prioritise product initiatives using value, effort, risk and strategic impact.
Validate proposed solutions before development begins

Own and maintain a transparent, prioritised product backlog.
Balance business demand, technical requirements and strategic priorities.
Manage competing stakeholder needs and make informed prioritisation decisions.
Work with delivery teams to plan releases and roadmap milestones.
Ensure teams are working on the most valuable opportunities at any given time.

Act as the primary point of contact for CRM product initiatives.
Build strong relationships across Marketing, Sales, Technology, Data, BI, Legal and Compliance teams.
Communicate product vision, roadmap progress and delivery outcomes clearly.
Facilitate alignment on pri

📌 Senior Global CRM Product Owner, hibrido (España)
🏢 Michael Page
📍 España