Who we are
Want to be part of an AI startup in the creator economy? Setterflo builds AI sales agents that live in a coach's or creator's Instagram DMs - replying, qualifying, handling pushback and booking calls, 24/7, in the brand's own voice. We're the team behind NoCoded and we're now scaling past pilot with real coaches on the platform. Backed by the Madrid Government and based out of iLabs Madrid.

The role
We need our first dedicated creative hire, someone who becomes the recognisable face of Setterflo across TikTok, Reels and Shorts, and owns how the brand shows up publicly while we scale. This isn't a support role. You're building the channel from a blank page, and the ceiling is genuinely a CMO seat with equity once we're generating consistent revenue.

What the job actually looks like week to week
On-camera, short-form video, scripted and filmed by you, ideally 3+ pieces a week plus a long-form piece
Planning and running the content calendar i.e. what goes out, when, and why
Turning product updates and founder conversations into content people actually watch




Living in the comments/DMs, engaging the audience, not just posting and leaving
Reading the numbers weekly and adjusting format/angle based on what's working
Repping Setterflo at events like South Summit, Creator Conferences and Impulso Madrid, camera in hand

Who this is for
You've already built or run a real content presence - your own, or a brand's - and have something to show for it
You understand why something performs, hooks, retention, format logic
You can write a script, film it, do a basic edit (CapCut/Premiere-level), and ship it without a producer holding your hand
You're fluent in spoken and written English (Spanish is a genuine bonus, not a requirement)
You're based in Madrid and can be on-site at our iLabs office regularly (2-3 times a week)
You want to build something from zero and are comfortable with the upside being real but not immediate

What you get
Full creative control, we're not

📌 Founding Content Creator (Madrid)
🏢 Setterflo
📍 Madrid