20 ago
|
The Growth Syndicate
|
España
20 ago
The Growth Syndicate
España
At The Growth Syndicate, we believe marketing should be a revenue driver, not a cost center. And in a world where AI is increasing noise, replacing manual tasks and redrawing the GTM map, marketing leaders with strategic chops, creativity and commercial sense are more crucial than ever.
We’re growing fast, working with more and more B2B tech companies in complex industries, helping them drive tangible results. We’ve worked with some of Europe's most exciting B2B startups and scaleups, including Cradle, Cutr, Expandi, Frends and Axual - and are now looking for a Senior Growth Marketing Manager / Head of Growth (exact title depends on your experience) to help more such companies build their marketing engine.
Before we jump into the role, let’s share a few thoughts on how we see B2B marketing and growth evolving…
Where We Believe B2B Marketing is Headed…
The traditional marketing agency model is broken. Questionable retainers, unnecessary dependencies and too many juniors doing the presente work.
AI is changing the game.
But the world is split between in-house teams who don't have the bandwidth to figure out what works and 'influencers' who build impressive looking stuff that doesn't move the needle. Agencies can be a major driver for practical AI implementations.
AI may handle much of the operational and executional heavy lifting - but orchestration, creativity, and strategy remain deeply human
Marketing should get its rightful seat at the table in B2B companies, just as it’s long had in many B2C businesses. But it requires strong marketing leadership, backed with expert execution.
Marketing’s role is to drive revenue, not just generate leads
Sales may be credited with GTM responsibility, but the true fundamentals of GTM - market understanding, audience insight, creative differentiation - are rooted in marketing
RevOps, GTM engineering, and revenue enablement are increasingly becoming part of the marketing scope
Enterprise companies in complex industries (biotech, ma
📌 Sr. Growth Marketing Manager (España)
🏢 The Growth Syndicate
📍 España