Mission Brief: Build and Scale Meller as a Business in India Meller, Lenskarts Barcelona-born, D2C-first sunglasses brand is entering its next chapter in India. Known for bold silhouettes, expressive colourways, and a design language rooted in Barcelonas street culture, Meller has a cult following of 700K+ on Instagram and a strong Gen Z and Millennial fan base across Europe and the U.S. This role owns Meller as a business in India end-to-end P&L;, growth strategy, and operational execution across retail, e-commerce, and marketing. Sitting at Lenskarts India HQ, you will effectively run Meller India as a founder would: setting the strategy, building the team, and making the commercial, brand, and operational calls that turn Meller to a category-leading sunglasses brand in India. This is a builders role at the intersection of business leadership, brand, and retail. Youll work closely with the general Meller team in Barcelona, Lenskarts leadership, and internal functions spanning category, retail, e-commerce, supply chain, and finance while building a lean India team to execute the mission.



? Core Mandate: Business Ownership & P&L; Leadership 1. Business Strategy & P&L; Ownership (The Founder Focus) P&L; Ownership: Own Meller Indias P&L; end-to-end — revenue, margin, and profitability — making the trade-offs needed to build a healthy, scaling business. Business Strategy: Define and drive Mellers India growth strategy — market entry sequencing, channel mix, pricing, and expansion roadmap across retail and online. Brand Architecture Fit: Position Meller within Lenskarts house-of-brands portfolio (alongside John Jacobs, Owndays, and Le Petit Lunetier), with clear differentiation in price, design, and audience. Investment & Resource Allocation: Decide where to invest — stores, marketing, people, technology — to maximise growth and return, and build the business case for future investment. 2. Retail, Category & Channel Execution (The Growth Focus) Retail Rollout & Performance: O

📌 Meller India Head (Barcelona)
🏢 Lenskart.com
📍 Barcelona