About the role
Join our Digital Marketing team and help us make Digital Marketing excellent.
We are seeking a Digital Marketing Manager who possesses a blend of strategic thinking, creativity, and technical expertise. The adecuado candidate will have a strong understanding of digital marketing channels, marketing automation using Hubspot and the data-driven optimization of marketing activities.
Overall, we are looking for someone who can drive impactful digital initiatives, enhance brand visibility, and in particular contribute to business growth in a strong collaboration with the business.
You will do:
- Hands-on Awareness and Lead Generation Campaigns
- Setting up comprehensive multi-channel campaigns for awareness, lead generation and retargeting
- Creation of landing pages, paid ads (Google, Linkedin and others), webinars, newsletters
- Monitor and manage lead lifecycle, lead scoring, nurturing, contact segmentation, and data cleansing
- Development and execution of compelling lead nurture programs across target business segments and sales funnel stages




- Sales Enablement and Integration
- Educate, enable and encourage the sales teams regarding demand generation processes and tools to ensure leads generation and conversion to opportunities
- Ensure sound integration of marketing automation tools with CRM for end-to-end processing of leads
- Evaluate and support sales-initiated marketing activities
- Website Rehaul and Content Optimization
- Define new webpage components to optimize web page UI / UX
- Improve content based on keyword research, SEO / GEO / AEO aspects, consistent with Sulzer brand and style guidelines.
- Optimize website structure and technical basics to ensure all content is highly visible to users and AI
- Reporting and Metrics
- Report and develop relevant Key Performance Indicators (KPIs) to ensure business impact of digital marketing activities

You need to succeed:
- Hands-on knowledge in digital campaign set up & execution and performance trac

📌 Digital Marketing Manager (Madrid)
🏢 Sulzer
📍 Madrid