Our client is a well-established iGaming Group with a successful multi-brand casino portfolio. They are now launching their first Sportsbook brand and are looking for an experienced Chief Marketing Officer to lead the entire marketing strategy, customer acquisition and brand growth across multiple international markets.
This is a genuine build-from-scratch opportunity where you will define the go-to-market strategy, build and lead the marketing team, and play a key role in the commercial success of the new brand.
Responsibilities
- Own the overall marketing strategy and acquisition budget.
- Drive customer acquisition across PPC, Paid Social, Programmatic, Affiliates, Influencers and Sponsorships.
- Develop scalable acquisition strategies across grey and regulated markets.
- Build and manage affiliate partnerships and commercial agreements.
- Define the brand positioning, identity and market expansion strategy.
- Work closely with Product, CRM, Payments, Legal and Compliance teams.
- Recruit, mentor and lead a high-performing international marketing team.
- Report directly to the Board on performance, CAC, LTV,