About hsbcad

With 35+ years of industry experience, hsbcad is a global software solution provider for offsite construction with the purpose of reshaping today's construction industry into a sustainable and innovative tomorrow.

hsbcad has always looked to break the boundaries of current technology in order to deliver the most efficient, flexible, and user-friendly software solution as required in the offsite construction industry. Its extensive software platform supports companies by facilitating computer-aided design (CAD), offsite manufacturing, onsite assembly, and compliance with the rapidly emerging Building Information Modelling (BIM) standards in the construction industry.

Headquartered in Ghent, Belgium, hsbcad’s global team comprises 80+ people, spread throughout their international subsidiaries in Germany, The Netherlands, The UK, The USA, Canada, Japan, Ecuador, and Australia.

The role

We are looking for a Sales Development Representative to join our team at our headquarters in Ghent, Belgium. You will be the link between Marketing and Sales: Marketing generates and nurtures leads in HubSpot, and Sales manages opportunities in Odoo. You qualify Leads into MQLs in HubSpot, then convert qualified MQLs into SQLs in Odoo, where the Sales team takes over. You are the single point of accountability for that conversion step: nothing should sit stalled in HubSpot once it is sales-ready, and nothing should enter Odoo without a clean, complete record.

This is an idóneo first sales role. You will learn modern outbound and inbound sales techniques, work with two leading platforms and build deep knowledge of the fast-growing offsite timber construction market.

Our software runs on top of the Autodesk ecosystem (AutoCAD and Revit) and bridges the gap between CAD design and CNC factory production. You will speak with the people who make that happen: company owners, production managers, BIM managers and designers at offsite manufacturers and timber framing companies across hsbcad’s active markets worldwide.

Sustainability is at the heart of what we sell.



Our purpose is to Build Smarter, Build Greener: digitising design-to-factory workflows cuts waste, errors and carbon, and building with timber in a factory lowers CO2 by around 45% compared to traditional methods. As our SDR, you are the first voice of that story in the market.

What you will do

Qualify inbound leads: follow up on marketing qualified leads (MQLs) from HubSpot campaigns, webinars, trade shows and website enquiries within agreed response times.

Outbound prospecting: research and contact timber construction companies in your target markets by phone, email and LinkedIn.

Profile the market: use market data and industry trends to spot companies still working with generic CAD workflows that would benefit from hsbcad’s automated timber tooling, from new prospects to under-utilized accounts.

Engage decision makers: start conversations with company owners, production managers, engineering leads and BIM managers, and stay confident when you hear objections.

Book meetings: schedule discovery calls and product demos for Account Executives.

Own the HubSpot to Odoo handover: convert qualified leads into opportunities in Odoo with complete, accurate information so Sales can pick up seamlessly.

Route SQLs to the right team: assign qualified SQLs to the correct local office or partner territory, based on customer location and existing account ownership, so the right regional team picks up the opportunity without delay.

Keep data clean: maintain contact, company and deal data across HubSpot and Odoo, flag duplicates and sync issues, and help improve the lead lifecycle between both platforms.

Close the feedback loop:



report lead quality and conversion insights back to Marketing so campaigns keep improving.

Work cross-functionally: team up with Sales, Professional Services, Customer Success and Marketing so qualified leads are handed over seamlessly.

Track your progress: keep your activity, pipeline and forecasting data up to date and measure yourself against weekly and monthly goals.

Put AI to work: use AI tools to research accounts, sharpen your outreach and work smarter, and share what works so the whole commercial team benefits.

Represent hsbcad: support trade shows and events across our active markets, with a focus on the Benelux, DACH and UK regions

What you bring

Fluent English, Dutch. German or French is a plus.

0 to 2 years of experience in sales, customer contact, or a commercial internship. Recent graduates are welcome.

Strong communication skills: you are comfortable picking up the phone and writing clear, professional emails.

Organized and process-minded: you keep your pipeline and CRM data tidy without being chased.

Curious about technology. Experience with HubSpot, Odoo or any CRM is a plus, not a requirement. We will train you.

Hands-on with AI. You know your way around Claude, our internal AI tool, and use it in your studies or daily work. You are keen to bring that fresh AI mindset into a commercial environment.

Interest in construction, timber building, manufacturing software or BIM workflows (AutoCAD, Revit) is a bonus.

What we offer

A structured onboarding with full training on HubSpot, Odoo and our product portfolio.

A clear growth path towards Sales specialist.

Competitive salary and benefits package.

A culture of innovation, integrity and collaboration, where you can grow both professionally and personally.

An international team across Belgium, the UK, the Netherlands, Germany, Japan, Australia, the USA, Canada and Ecuador.

A role with real purpose: every customer you help win builds more sustainably with timber, from less material waste and fewer site trips to a lower CO2 footprint

📌 Sales development representative (España)
🏢 hsbcad
📍 España