Company Description Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.
Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.
Job Description We are looking for a highly motivated Paid Social Expert with a strong background in campaign activation, planning, and strategy across major social platforms. This role is designed for someone who wants to take a step further in their career: moving away from day-to-day activation to support the general execution of social strategies across multiple countries. Your main objective will be to guide, advise, and empower local teams, ensuring they apply our "Golden Rules" and best practices effectively to maximize their performance and campaign results.
Responsibilities Strategic Execution & Golden Rules Implementation: Lead the deployment of Paid Social strategies across various countries, ensuring local teams understand and effectively apply global "Golden Rules" and performance best practices.
Cross-Market Innovation & Best-in-Class Development: Identify new opportunities across different markets, leveraging both global insights and local knowledge to help regional teams become "best in class" in their campaign executions.




Local Team Enablement & Support: Act as the central Paid Social subject matter expert. While you won't be doing direct hands-on activation, you will serve as the strategic link, advising and training local execution teams to optimize their setups and resolve complex campaign challenges.
Performance Analysis & Optimization Guidance: Monitor multi-market campaign performance, identifying trends and areas for improvement. Continuouslyrefineandshareinsights to elevate the overall quality, efficiency, and ROI of social campaigns globally.
Strategic & Technical Alignment: While the role involves some client-facing interactions, your primary focus will be acting as the bridge between technical execution and overarching strategy. You will spend a significant portion of your time collaborating with internal Publicis activation and strategy teams across multiple countries, seamlessly translating technical nuances into strategic language and vice versa.
Qualifications Proven experience in Paid Social, with a solid background inthe activation, planning, and basic strategy of campaigns.
Deep and demonstrable expertise managing and optimizing campaigns on Meta Ads and TikTok Ads .
Language: Fluent, near-native level of English (written and verbal) is mandatory to successfully coordinate, communicate, and support international local teams.
Strong analytical skills with the ability to translate platform data into actionable advice and clear guidelines for activation teams.
We think you’re awesome if you:
Have prior experience working closely and partnering directly with platform representatives and dedicated

📌 Paid Social Expert (Madrid)
🏢 Unavailable
📍 Madrid