Agency :

Havas Media Group Spain

Job Description :

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We are seeking a dynamic Go-To-Market Executive with a background in media trading or performance marketing (programmatic and/or paid social) who is ready to transition into a strategic product and growth focused GTM role.

This role is central to ensuring our AI-powered audience, inventory, performance, and optimization products truly meet the needs of activation teams across the upper, mid, and lower funnels.

Acting as a strategic business partner, the GTM Exec connects real trading insight with AI-driven opportunities, translating technical capabilities into commercial value and driving market adoption through clear narratives, enablement, and business led change.

Main Responsibilities Go-To-Market Strategy & Enablement

- Build and execute the GTM plan for new AI-driven products and features (positioning, messaging, rollout).
- Translate complex technical and AI concepts into simple, compelling business language for activation or other media teams.
- Conduct impact assessments and define clear value propositions for each persona (trader, planner,

📌 Global Go To Market Executive (Programmatic Trading) - Junior (Madrid)
🏢 Havas Group
📍 Madrid