Area Sales Manager – Southwestern Europe (SWE)

Deep Sea Electronics is a integral leader in the design and manufacture of generator controllers, automatic transfer switch controllers, battery chargers, and vehicle and off-highway control systems—powering critical infrastructure worldwide.

With over 200 employees across four continents, we deliver innovative solutions to customers in more than 150 countries. Our operations are supported by our UK headquarters and a strong international distributor network

We are now seeking an Area Sales Manager to join our SWE commercial team.

Key Responsibilities

Drive sales growth and market expansion within the assigned territory across all product categories

Maintain a strong focus on developing the DSE Control product group

Identify and develop new customer opportunities while maximising new business opportunities and strengthening relationships with existing customers

Develop and implement effective regional sales and distribution strategies

Liaise with marketing to support marketing-related activities and initiatives in the region

Conduct regular visits to customers and prospects to grow profitable business whilst building trust in the DSE brand

Act as the voice of the customer within DSE, while representing the business externally as a trusted partner

Promote both existing and new DSE products to customers

Work cross-functionally with internal teams to ensure high levels of customer service and satisfaction

Monitor competitor activity and stay informed on market trends to respond effectively to changing conditions

40%

Achieve sales targets

Develop end-customer & distributor relationships

Provides a high degree of focus on the DSE CONTROL product group

Effectively negotiates sales

Identifies, assesses, attracts and negotiates with potential customers

30%





Expanding the customer and contact base

Develop strategic relationships within the region

Provide world-class customer support

Identify market opportunities for DSE group products

Maximises product margins through effective pricing strategies

20%

Maintain customer pipeline data in the company CRM system

Manage the opportunity pipeline to maximise value for the company

Achieve customer visits/phone meetings to set targets

Create and manage quotes for customers with appropriate follow-up

Presentation and demonstration of products

10%

Work with internal company functions to address customer issues

Monitor competitor activity and key market trends

Monthly reporting

Exhibition attendance was required

Internal & External Relationships:

External relationships will be predominantly with the assigned customer group and the contacts therein

Build relationships with Management, Internal sales function, technical support, marketing and Warranty

Requirements

Knowledge of working within a company that has a technical product or service in a commercial role within the control electronics-related sector

Proven relationships with key decision makers in the control electronics sector within the assigned region

Proven technical and commercial selling and negotiation skills

Commercially astute results-oriented team player

Strong influencing skills

Strong written and verbal communication skills

Ability to work independently in a field-based role and from home office

Ability to travel internationally adequately to cover the assigned territory

Ability to recognise market trends and evaluate competitor strengths and weaknesses

Full driving licence

Sales role within a technically orientated company/product range, preferably within the control electronics industry

Proven experience of successful generation of new business and prospects

📌 Area Sales Manager (Madrid)
🏢 Deep Sea Electronics
📍 Madrid