About WPP

We're looking for a Lead Data Scientist and manager of the practice to lead this next chapter. You'll own the data science practice end-to-end; building and managing the team, advising clients on what's possible, and delivering work that raises the bar for what data can do within marketing ecosystems.

Client demand is growing. And you'll have real autonomy to shape what this practice becomes: the product offering, the ways of working, and how data science becomes an accelerator that elevates the work of activation, engineering, and insights teams around you.

What will your day look like?:
- Lead & Grow the Team: Manage a team of data scientists end-to-end; hiring, onboarding, personal development, performance conversations, and day-to-day support. Coach team members technically and professionally.
- Identify skill gaps, plan for future needs, and scale the team as the practice grows. Foster a culture of knowledge sharing, curiosity, and quality.
- Build, Not Just Oversee: Personally contribute to high-complexity initiatives; designing and shipping ML models,



training and inference pipelines, and experimentation frameworks. Bring deep, hands-on expertise in marketing-relevant techniques: uplift modelling, propensity scoring, attribution, next best action, segmentation, causal inference, and recommender systems. Set the technical bar through code and craft, not just review.
- Advise Clients Strategically: Partner with account and strategy teams on scoping, proposals, and commercial conversations: you're a credible voice in the room when clients are deciding where to invest.
- Act as a trusted data advisor. Proactively identify gaps and untapped opportunities in clients' data and marketing ecosystems. Translate complex findings into business recommendations.
- Anticipate business needs and challenges; build lasting client relationships as the go-to person for data science matters.
- Deliver End-to-End with Quality:Lead complex data science initiatives from

📌 Senior Manager (Málaga)
🏢 MAP
📍 Málaga