Mission

Ferrer is seeking a dynamic and motivated individual to join our Corporate Marketing Excellence team. This role will involve driving the general content strategy and build a best-in-class Content Excellence model across all brands, ensuring consistency, quality, compliance, modularity, reusability, and measurable impact. As a strategic partner to Brand, Digital, Business Excellence, Medical, and DD&AI; teams, you will shape omnichannel content strategies, accelerate the adoption of AI-driven solutions, and transform content into a key driver of customer engagement and business performance within the new Business Platform.

Responsibilities
- Lead and shape global marketing content strategy, ensuring alignment with Ferrer corporate priorities and positioning content as a key driver of customer engagement, brand impact, and business performance.
- Own the end-to-end content lifecycle, from strategy and planning to creation, approval, distribution, optimization, and reuse, ensuring consistency, quality, compliance, and scalability across brands and markets.




- Design and implement a robust content global governance model, establishing clear standards, frameworks, and ways of working that enable effective collaboration between global and local teams.
- Lead Content Operations and play a key role in the new Business Platform, driving the evolution of content management capabilities, processes, and technologies to improve efficiency, agility, and reuse.
- Define and monitor content performance frameworks and KPIs, leveraging data and insights to measure effectiveness, optimize engagement, and continuously improve content impact across channels.
- Drive innovation in content creation and management, identifying opportunities to leverage AI and emerging technologies to enhance personalization, streamline workflows, improve productivity, and accelerate content delivery.
- Partner closely with Brand Leads, Digital, Data & AI, Medical Excellence, Business Excellence, and

📌 Corporate Marketing Content Excellence Manager (Barcelona)
🏢 Ferrer
📍 Barcelona