Sales Manager – International Business Development

Specialist Technology Manufacturer | Madrid, Spain
Up to €45,000 base + commission | Realistic OTE €60,000–€65,000

Ready to build international business, not just manage it?

A specialist technology manufacturer based in Madrid is looking for an energetic, commercially driven Sales Manager to accelerate its international growth across Europe, Asia and Latin America.

The company develops specialist detection and monitoring technology for applications including parking facilities, tunnels and industrial environments. Its solutions also complement the wider fire detection and industrial technology markets, creating opportunities to work with distributors, OEMs and other commercial partners internationally.

This is not a role for someone who wants to inherit a mature territory and simply maintain existing accounts.

We're looking for someone who enjoys opening doors, finding new customers, developing distributors, entering new markets and turning opportunities into long-term commercial relationships.

You'll have the opportunity to influence the company's international sales strategy while building on an established international customer and distributor base.

What you'll be doing

Develop new international business across Europe, Asia and Latin America
Proactively identify and approach new customers, distributors and commercial partners
Generate your own opportunities through prospecting, cold calling and outbound business development
Open new geographic markets and establish distributor relationships
Grow existing international distributor accounts
Develop OEM opportunities, particularly across Spain and Portugal
Build relationships with industrial, controls and technology businesses
Lead commercial discussions and negotiations from first contact through to agreement
Attend international trade shows, customer meetings and distributor visits
Identify opportunities across detection, fire safety and wider industrial technology markets
Gather market intelligence and identify emerging commercial opportunities




Work closely with senior management to help shape the international sales strategy

Who we're looking for

Your exact industry background is less important than your commercial attitude, energy and willingness to create opportunities.

You'll be comfortable picking up the phone, introducing yourself to a prospective customer and starting a commercial conversation from scratch.

At the same time, you'll have the maturity to develop existing relationships, understand technical customer requirements and negotiate longer-term commercial agreements.

You'll ideally bring:

Experience in sales, business development, technical sales or another customer-facing commercial role
A proactive, entrepreneurial approach to winning new business
Confidence approaching prospective customers and opening doors
A genuine willingness to prospect and cold call
Strong communication and relationship-building skills
The ability to develop both new and existing customers
An interest in technical products and applications
A good level of English
Willingness to travel internationally on a regular basis
Residence in Madrid/the surrounding area, or willingness to relocate

Industry experience

Previous experience within the company's specific technology sector would be advantageous, but is not essential.

We're particularly interested in people from related technical B2B markets such as:

Fire detection and fire safety
Electronics
Industrial automation and controls
Instrumentation
Sensors and detection technologies
Building management systems
HVAC and associated controls
Industrial safety
Other technical B2B products

Knowledge of electronics would be particularly useful,



but the company is prepared to support the right person in developing their product knowledge.

We're also open-minded about seniority.

You could already be an experienced international salesperson, or you might be a Sales Engineer, Technical Sales Executive or Business Development professional ready to take the next step.

We're hiring for drive, potential and commercial capability – not simply a job title or an existing contact list.

International opportunity

This position is designed to be highly customer-facing.

You'll regularly travel internationally to meet distributors, prospective customers, OEM partners and other commercial contacts, with opportunities spanning Europe, Asia and Latin America.

If you enjoy getting out into the market, meeting customers and creating opportunities face-to-face, that's exactly what we're looking for.

Package

Base salary: Up to €45,000
Commission: Percentage of sales, paid monthly
Realistic OTE: Approximately €60,000–€65,000 depending on performance
Annual leave: 21 statutory days, with the potential for an additional week in recognition of international travel
Location: Madrid and surrounding area
Travel: Regular international travel

Why consider this opportunity?

The business has established products, existing international customers and an active new-product development pipeline.

It is now looking for someone who can help take its international commercial operation to the next level.

You'll have the opportunity to open new markets, develop distributors, build OEM relationships, create a strong international pipeline and directly influence how the company's international sales operation develops.

This is an opportunity to help build the international sales structure rather than simply inherit one.

If you're an ambitious salesperson who gets more satisfaction from creating business than maintaining it, we'd like to hear from you.

Interested? Apply via LinkedIn or get in touch for a confidential conversation.

📌 International Sales Executive (Madrid)
🏢 April Quest
📍 Madrid