Amazon eTrade Marketing Manager (Barcelona)

Amazon eTrade Marketing Manager (Barcelona)

19 ago
|
Stanley Black & Decker Iberica
|
Barcelona

19 ago

Stanley Black & Decker Iberica

Barcelona

Position Title: Amazon eTrade Marketing Manager Location: Barcelona, Spain Work Model: Hybrid Employment: Permanent Come build your career.
What You’ll Do
- Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
- You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories
- Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
- Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,…), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
- Traffic: Engage with our agency to (i)



brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
- ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
- Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
- Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
- Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
- Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.

Who You Are
You always strive to do a good job…but wouldn’t it be great if you could do your job and do a world of good? Yo

📌 Amazon eTrade Marketing Manager (Barcelona)
🏢 Stanley Black & Decker Iberica
📍 Barcelona

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