Amazon eTrade Marketing Manager (Cataluña)

Amazon eTrade Marketing Manager (Cataluña)

19 ago
|
Stanley, Black And Decker
|
Cataluña

19 ago

Stanley, Black And Decker

Cataluña

Position Title: Amazon eTrade Marketing Manager
Location: Barcelona, Spain
Work Model: Hybrid
Employment: Permanent
Come build your career.
What You’ll Do
- Own the full sales cycle of our products on Amazon for the market/categories you are responsible for. From listing the product to building in collaboration with our partners the activation plan.
- You will analyse your market and see what brands and categories are most important and work with Amazon Key Account Managers and cross-functional stakeholders to drive performance in these categories
- Maximize our sell-out performance at Sourcing/Manufacturing PCOGS by owning the Glance Views, Conversion and ASP performances:
- Conversion: You will need to leverage your SEO/SEA knowledge, your expertise in using Amazon native tools and programs (Vendor Central, Vine, Bundling,...), Plan quantities to keep RepOOS% at its lowest, plan impactful deals to win market shares especially during key moments.
- Traffic: Engage with our agency to (i)



brief them on our strategic priorities and pilot with them our advertising performance along our funnel (CPM, CTR,CPC, ROAS, CVR ..) and ensure a strong level of communication to optimize our campaigns with the help of the agency on a weekly basis.
- ASP: Ensure our trade-up is transparent to shoppers & we create cross-selling opportunities from one range to another.
- Report on weekly basis on the POS performance applying the Pareto & x5 Why approaches
- Continuously evolve and understand the online competitive landscape to secure the target channel position and develop best practices for e-Commerce/digital marketing organizations specific to Amazon
- Your contact at Amazon will the AVS in charge of your brands/categories at the European level.
- Actively defend our brand through Brand Registry in close collaboration with our legal department and our SBU teams.

Who You Are
- Doer mentality couple with the drive to get things done under time pressure
- Strong analytical skills to i

📌 Amazon eTrade Marketing Manager (Cataluña)
🏢 Stanley, Black And Decker
📍 Cataluña

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