? Hiring: Principal Product Manager – E2E SW CRM (Salesforce)

? Location: Barcelona, Spain

? Work Mode: Full-time

? Time Zone: Integral coverage – EMEA (CET) + Americas (CT) overlap

We are looking for an experienced Principal Product Manager with deep Salesforce CRM / Enterprise SaaS experience to own the end-to-end product vision and roadmap across the SW CRM++ & Sales Automation value stream.

? Key Responsibilities

- Define the E2E CRM product vision, strategy and roadmap
- Drive Salesforce Sales Cloud, Service Cloud, Experience Cloud and related CRM capabilities
- Develop multi-cloud Salesforce strategies across Sales, Service, Data, Experience and Revenue Cloud/CPQ
- Evaluate OOTB vs. AppExchange vs. custom Apex/LWC solutions
- Define product requirements, PRDs, epics and user journeys
- Drive AI/automation strategy , including Agentforce, Einstein and Prompt Builder
- Partner with architects on Salesforce Data Cloud, data lakes/warehouses and data integration
- Manage technical debt and drive migration towards standard Salesforce automation
- Lead roadmap prioritization, trade-off decisions and value realization
- Manage senior stakeholders, including VP/L3/L4 sponsors and steering committees
- Oversee Salesforce release strategy, vendor/AppExchange governance and license/capacity planning
- Work closely with Product Owners, Architects,



Delivery Leads and Scrum Masters across multiple PODs

✅ Mandatory Skills & Experience

- 9–12 years of Product Management / Salesforce product experience
- Strong enterprise Salesforce / CRM product management background
- 5+ years hands-on experience with Salesforce Sales Cloud + Service Cloud + Experience Cloud
- Strong understanding of Lead-to-Cash
- Experience across:
- Funnel & Forecasting
- Renewals
- Entitlements
- Master Data
- WXP / Partner & Subscription ecosystem
- Strong product strategy, roadmap and prioritization experience
- Experience with MoSCoW, RICE and trade-off analysis
- Strong executive stakeholder management experience
- Experience presenting to senior leadership / L3-L4 sponsors / steering committees
- Data-driven decision-making using Salesforce dashboards, Tableau and Excel
- Strong understanding of enterprise CRM ecosystems and integrations

? Good to Have

- Agentforce, Einstein, Generative AI / AI-ML product experience
- Salesforce Data Cloud experience
- Revenue Cloud / CPQ experience
- SAP OTC, MDM/MADO, Neuron, WXP ecosystem exposure
- Experience in large enterprise technology organisations
- SAFe / Scaled Agile Product Management certification

? Interested candidates can share their CV at: [email protected]

📌 Salesforce Product Manager (Barcelona)
🏢 Dabster
📍 Barcelona