Experteer Overview

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In this Senior Marketing Analyst role, you’ll bridge Marketing and Analytics to drive data-driven decision making and marketing impact. You’ll design experiments, apply causal inference, and own ad-platform integrations and data pipelines feeding the data warehouse. You’ll develop multi-touch attribution models and partner with cross-functional teams to align analytics with business priorities.

This is a hands-on, independent position in a dynamic, collaborative environment with a clear impact on marketing performance and product initiatives.

Compensaciones / Incentivos

- Design, run, and analyze experiments (A/B tests, geo-holdouts, incrementality) to measure marketing spend impact
- Apply causal inference methods to estimate channel and campaign impact from observational data
- Own integrations with ad platforms (Meta, Google, TikTok) and build data pipelines feeding the warehouse
- Build and maintain multi-touch attribution models and validate them against causal results
- Collaborate with Data Engineering on data modeling for marketing datasets to ensure scalable pipelines
- Conduct ad-hoc analyses, create dashboards,



and surface actionable insights for Performance, SEO, lifecycle, and product marketing teams
- Partner with Analytics and Marketing leadership on priorities and cross-functional initiatives (pricing, new product launches)

Responsabilidades

- 5+ years in Analytics; at least 2 years in Marketing Analytics (SaaS preferred)
- Strong SQL and BI tool proficiency
- Python or R for experimentation and causal analysis
- Hands-on experience designing experiments and applying causal inference
- Experience integrating with ad-platform APIs (Meta Ads, Google Ads, TikTok) and maintaining related data pipelines xugodme
- Experience building or maintaining multi-touch attribution models and validating them with causal methods
- Ability to translate complex data into clear insights and communicate to stakeholders
- Extremely detail-oriented with high standards for deliverables
- Proactive, independent work style and ownership of initiatives

Requisitos principales

- Health insurance for you and family
- Professional development budget
- Flexible benefits package
- Hybrid work and generous leave
- In-office perks: meals and snacks
- Company-funded team activities and offsites

📌 Senior Marketing Analyst (Barcelona)
🏢 Manychat
📍 Barcelona