19 ago
|
Jobgether
|
España
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Head of GTM, Antidepressants Support App based in Spain.
This is a high-impact, 0→1 growth leadership role focused on taking an early-stage mental health app from product discovery to repeatable, sustainable growth. You will own the go-to-market strategy, working across user research, positioning, acquisition, activation, retention, and monetization. The role combines strategic leadership with hands-on experimentation across organic, paid, content, referral, and app-store channels. You’ll use behavioral and performance data to identify product-market fit and build a scalable growth engine. Success will depend on balancing commercial performance with trust, privacy, compliance, and sensitivity to the mental health space. You’ll also build a lean growth function and work closely with product, data, and leadership teams.
Accountabilities
- Lead the 0→1 go-to-market strategy,
beginning with structured user discovery and experimentation to identify target segments, product-market fit, positioning, and messaging.
- Conduct user interviews, cohort analysis, retention analysis, and other research to understand who engages with the product, why they stay, and what drives long-term value.
- Develop and validate positioning and messaging through live market experiments, translating insights into recommendations for product and growth priorities.
- Build and test acquisition channels across organic, paid, content, referral, and other relevant growth motions, prioritizing efficient and repeatable sources before scaling investment.
- Own App Store Optimization end-to-end and develop organic growth through ASO, content, and referral loops.
- Establish and manage paid user acquisition across channels such as Meta, Google UAC, TikTok, and Apple Search Ads, with clear CAC, LTV, and ROAS targets.
- Build privacy-compliant growth measurement and attributio
📌 Head of GTM, Antidepressants Support App (España)
🏢 Jobgether
📍 España