Overview

Trade & Shopper Marketing AFH (Temporary)

CAREERS TO SMILE ABOUT
At PepsiCo, you’ll discover a place where our mission is to create smiles around the world. With a portfolio of more than 500 beloved brands including, Gatorade, Lay’s and Quaker, our work touches millions of people every day.
At the heart of the company is a team of thinkers, creators, and problem-solvers who collaborate to innovate and turn ideas into action. Driven by innovation and a focus on creating joyful moments through food and drinks, our decisions are guided by consumer centricity, creating opportunities for our associates to do meaningful work and make a lasting impact in the communities we serve.
Whatever your role, you’ll be part of a integral community that values your ideas and empowers you to make an impact on your career and on the world around you.

The position:
The main purpose of the role is to drive the AFH Snacks Independent agenda (Trade/Shopper Marketing & Perfect Store) with the objective to accelerate channel growth by identifying growth platforms,



defining channel executional priorities and best in class execution.

Responsibilities
- Execute the Perfect Store strategy across the AFH independent channel in line with the commercial calendar, portfolio priorities and channel objectives.
- Analyze execution KPIs and identify opportunities to improve in-store execution.
- Coordinate the development, production and deployment of POS materials and visibility assets.
- Develop and execute channel-specific activations and consumer promotions.
- Partner closely with the Sales team to ensure flawless execution of commercial initiatives, promotions and new product launches.
- Support the development and optimization of the portfolio strategy, ensuring alignment between brand positioning, category roles and channel needs.
- Cross-functional project coordination (marketing, supply, commercialization...) for the launch of channel initiatives, ensuring clarity of scope, timeline

📌 Trade & Shopper Marketing AFH (Temporary) (Madrid)
🏢 PepsiCo
📍 Madrid