Company Description
With over 25 years’ experience, plus the same enormous passion and ambition we had on day-one, we’re trailblazers in the pet e-commerce industry. Our solutions make over 12 million customers genuinely happier – and that’s something we really care about. We work together to continually adapt; embracing change and the challenges it brings so that we can keep doing better. Join us and discover a place where your potential meets your passion for pets. That’s the power of plus.
Job Description
As a Senior Analyst, Loyalty Analytics, you will be the primary analytics partner for Zooplus' Loyalty Product and Loyalty Business teams. You will translate business questions into analytical frameworks, measure the impact of loyalty initiatives, and deliver actionable insights that support decision-making and program growth.
You will own key loyalty measurement frameworks, define and monitor program KPIs, and ensure the loyalty analytics backlog remains aligned with business priorities and company strategy.



This role combines hands-on analytics expertise with functional leadership and stakeholder management.
Key Responsibilities
Translate business questions into analytical approaches and actionable insights that support loyalty program decisions.
Measure the impact and incrementality of loyalty initiatives through experimentation, cohort analysis, and performance evaluation.
Define, maintain, and evolve KPIs that measure loyalty program performance, customer engagement, retention, and customer value.
Build dashboards, reporting solutions, and measurement frameworks that enable data-driven decision-making.
Act as the primary analytics partner for Loyalty Product and Loyalty Business teams, providing analytical guidance and recommendations.
Own and prioritize the loyalty analytics backlog, ensuring it remains aligned with business priorities, loyalty program objectives, and company strategy.
Influence product and business decisions through data-driven recommenda

📌 Senior Analyst (Madrid)
🏢 zooplus
📍 Madrid